Issue of Children in Aboriginal Community Essay

Issue of Children in Aboriginal Community - Essay Example Aboriginal children exercise full power and liberty in all aspects of their lives, a fact that surprised many of the European colonialists who later construed that Aboriginal communities were over empowering their children and giving them unexceptional status and freedom that they did not deserve as children. European colonialist were amazed disciplinary measures used by aboriginal parents for instance, teasing and storytelling as a way of instilling discipline and moral to children. The focus and value of children between Aboriginal and European societies was entirely different because children were increasingly significant in aboriginal societies than in European societies. Children were as a source of pride, status and respect to Aboriginal people, and had freedom and power to take part in adult meetings and events. Discussion Although aboriginal children were the key source of pride for the community and the most crucial gift from God, the children and the wider aboriginal societ y have faced a drastic challenge in the modern society. Numerous statistical evidence reveal that two out of eight aboriginal children are living in absolute poverty; therefore, this calls for state and provincial administrations to implements some actions to improve the chances of living of the aboriginal children un urban regions and reserves. ... Regrettably, Canadian antiquity with regard to the Native community consideration is something people cannot appreciate. French and British cultural and racial autonomy attitudes lead to marginalization and oppression of Aboriginal culture and morals. As a community, Native people are loaded with historical attitudes and acts that lead to their reputation and cultural erosion, intimidating their values and dialects, and marginalizing their spiritual practices. It is clear that the effects of such actions interrupted, restricted and ruined the status and reputation of the children by deprivation of Aboriginal historical land, displacement of the community and certain Indian Act requirements, (Francis, 1992). I think that the impacts of these actions led to the eradication of the educational, economic, and socio-political systems if the community (Aboriginal community). Aboriginal children of Canada have experience various injustices since the invasion of European. Before the arrival o f European colonizers, Aboriginal children learned through observation and apprenticeship and were morally cultured through this learning method. However, missionaries and other colonialists did not approve the traditional methods of Aboriginal education, (Francis, 1992). Similarly, in an attempt to subdue and dominate the land and the natives, they forced Aboriginal children to participate in Western system of education that involved daily attendance of residential schools leading to substantial conflict between Western and Native educational practices. Experts agree before colonizers arrival, Aboriginal societies had their own systems of

Analysis of Anselms Ontological Argument Essay Example for Free

Analysis of Anselms Ontological Argument Essay This premise does not state that God’s strengths as this argument is to prove his existence, not whether or not God is all-powerful, all-knowing and all-good. The second premise means this greatest possible being is either an imaginary being that one has thought of or, a being that we not only is not only thought of but also exists. The third premise and its sub premises states because existing in reality is greater than existing in thought, then the God we have thought of exists in reality or there must be a greater, or more perfect, being that does exist and that being is God. This leads to the conclusion, if you accept the premises then you accept the existence of the greatest being possible, God. This concept of God’s existence is also led with the idea that God is a necessary being, a being that is not dependent of something greater in order to exist. If God relied on another being, like how a children rely on parents to conceive them, then this being called God is not God because it would be imperfect. Therefore, there must be another to call God that meets all the requirements for perfection. One of the first popular objections was created by Gaunilo of Marmoutiers. The premise and conclusion to Gaunilo’s argument is identical to Anselm’s argument except with the replacement of the word â€Å"God† with â€Å"the Lost island† and the word â€Å"being† with â€Å"island†. As simple as that, though Gaunilo’s argument is completely absurd, Gaunilo’s reductio ad absurdum also proves to be as deductively valid as Anselm’s argument. However, this â€Å"Lost Island† could in no way exist. The absurdity and validity of â€Å"the lost island† quickly brought up questions as to how Anselm’s Argument cannot be absurd. Anselm’s argument was not proven invalid until Immanuel Kant, a german philosopher during the 18th century, proposed an objection that would be the decisive blow to the Ontological argument (Immanuel Kant. Wiki). Kant’s objection is how existence is not a predicate (Mike, screen 25). A predicate is used to describe something the subject (this being God in Anselm’s Argument) is doing. In Aselm’s Argument, Anselm premise rely on that being conceived and existing in reality is something that describes God. This rationality does not follow because to exist or conceive does not describe the subject, it only tells us whether it exist or not. Much like how fictional characters do not exist, describing cartoon for example would tell us details of what this cartoon looks like, what its habits are and common antics it goes through, but not whether it exists or not. The question of existence must fall in a separate argument that does not define the character. As there are Arguments to prove God, there are debatable arguments to disprove the God. The First version of â€Å"The Argument from Evil† goes as follow: 1. If God were to exist, then that being would be all-powerful, all-knowing, and all-good. 2. If an all-PKG existed, then there would be no evil. . There is evil. [Conclusion] Hence, there is no God (Sober, 109) The first premise is the definition of what God would be if he were to exist. That is a being that has the power to do anything, had knowledge of everything throughout the span of time and is in all ways good. The second premise is created with the first premise in mind. To expand on the second premise i t states, if God were all-powerful he could stop any form of evil from happening, if he is all knowing then he has knowledge of when evil will occur and if he is all-good then God would stop all evil from happening. If god cannot stop all evil from happening then the definition of God must be incorrect. He then must not be powerful enough to stop all evil, and/or he doesn’t know when evil until it has already occurred and/or good is not all good in that God does not wish to stop all evils. The third premise is stating the fact that there is evil in the world. The conclusion derived since that there is evil, then is what may be defined as God must be lacking in one or two of his qualities and therefore God, by definition, does not exist at all. In order for God to be compatible with evil, God must only allow the evils that would, in turn, lead to a greater amount of good and must take the route that leads to the least amount of evil to gain the greatest amount of good. The soul building defense was created in mind that evil and God co-exist in our world. The defense is that without any evil in the world, our souls would not nurture, or, understand the concept of evil. This defense does not hold true because there has been many evils in the world that seem unacceptable, even though it may have been for the purpose of soul building. God, and all-good being, would then only allow the evils that are essential in soul-building. This would only mean that evil that man commits against man. The reason for this is because anything that happens in nature exceeds soul-building essentials. Another defense is God having given us free will, humans ultimately are the causes of this evil. That is true but the common objection to this is that human do more than enough evil to ourselves, it is going too far to have God throw tornados, volcanic eruptions, and hurricanes at us too. At what point do human have such control over nature. The last defense is that God simply works in mysterious ways. Who can explain why natural events take so many lives and injure many others or why some children have to go through great deals of suffering and live through it? It is God’s way and ultimately, no matter how incomprehensible the evil is, it is for the greater good. Certainly the question to God’s existence has been pondered upon by philosophers for over a very long period of time with no progress as whether God exists or not. The ontological argument created by Anselm withstood a great deal of criticism until it was disproved by Kant over 600 years after the fact.

The Trend Towards Fewer And Larger Farms As Economic Growth Occurs :: essays research papers

The Trend Towards Fewer and Larger Farms as Economic Growth Occurs The structure of US agriculture has been shaped towards less but the farms are larger. In the early times of this country, people could make a living on the 160 acres they had received from The Homestead Act of 1862. This act gave families clear titles to 160 acres if they had lived on it for five years. Though in today's changing world farmers have been forced to increase the sites of their operations or go out of the farming business. The farming business is a way of life to most of those who do it and do not want to quit doing it now but with the off of the farm incomes increasing all of the time it is making farmers change their way of life. The Agriculture Economics and Agribusiness textbook, sixth addition, says that there are three classifications of farms by economic size. The first classification is the expanding sector . This sector sales more than $100,000 per year of farm products, it is 16% of the farms in the US. It also produces 80% of all of the farm outputs or products in the US. The farms in this sector produce nearly all of the farm products produced the US but are only contribute to small parts of the farms in the US. The expanding sector of agriculture numbered 271,000 farms in the 1980's. This number increased to 326,000 farms by 1991. The off of the farm income of this sector is only $20,847 per farm. The total income per farm averaged $180,276 per year. This sectors main income comes from farming and very little of its income comes from off of the farm jobs. This sector is growing because there is becoming more big farms that produce most of our food.   Ã‚  Ã‚  Ã‚  Ã‚  The second sector is called the declining sector. This sector includes the farms that sold products between $20,000 and $99,000 worth of products a year. Those farms decreased from 637,000 in 1980 to 549,000 in 1991. These farms produced only 16%of the total farming output. The income for those farms operators averaged $47,018 per farm in 1991. This used to be the most popular sector of farming people made there living off of small farms like this but within the last 20 years this sector has decreased growth and is decreasing more all the time. These small farms are either being bought out by the larger farms or the owners of these farms could not make a living at it.

Privatization Essay -- Prisons Government Papers

Privatization In Taft, California, with a perimeter of razor wire, armed prison guards, supervise hundreds of medium security level federal inmates. Welcome to one of America's newest and fastest growing trends in the area of corrections. This new phenomenon is termed, The Corporation of Modern Corrections. Faced with an increase in prison overcrowding and aging institutions, court orders demanding immediate reform coupled with a straining budget, mandatory minimum sentences, and the public's attitude toward "getting tough on crime", America's justice system is in need of an overhaul. Thus, government leaders are ready to consider different options to help reduce the strain, while still meeting is legal responsibility to provide services. The option to emerge to the forefront is Prison Privatization - " the transfer of asset's and of production of public goods and services from government to the private sector."1 in other words, private interest is being given the opportunity to help alleviate the strain of taking care of a growing population more economically and efficiently than the government. The expansion of the private sector into the prison system began to generate considerable interest and controversy in the mid - 1980's. Currently, almost all prisons' contract some type of service from the private sector to provide support, such as, construction, medical and religious services. However, the concept of relinquishing controls of adult offenders to profit seeking companies fuels a very controversial and heated debate. Most arguments center on whether private companies can truly provide a more efficient service at a lower cost than public institutions while not sacrificing quality. While others focus on the philoso... ...hn D. The Privatization Decision, Public Ends, Private Means, New York, 1989 (INGLEWOOD PUBLIC LIBRARY) Smith, Phil. Private Prison : Profits of Crime,1993 Fall Issue Covert Action Quarterly. (Internet:http://mediafilter.org/MFF/Prison.html) Logan, Charles. Prison Privatization: Objections and Refutations (Internet:http://www.ucc.uconn.edu/~wwwsoci/fraser.html) Kicenski, Karyl L. The Corporate Prison: The Production of Crime and The Sale of Discipline, 1998 (Internet:http://speech.csun.edu/ben/news/kessay.html) Hunzeker, Donna. Private Cells, Public Prisoners, 1991 State Legislatures (Inglewood Library) Lemov, Penelope. Jailhouse Inc., 1993 Governing Magazine (Inglewood Library) Unknown Author. Assessing the Issue: The Pros and Cons of Prison Privatization. 1996 (Internet:wysiwyg://24/http://www.geocities.com/CapitolHill/Lobby/6465/assess.html)

How Does Stress Affect Appetite? Essay

First off I chose this topic because of personal experiences. At times when I was stress I noticed that I would have an increase in appetite. I first asked myself, is stress reliable for most weight gain in individuals? But I found that question too complex to answer in a short amount of time. After looking over my resources, I noticed that the studies had a focus on gender or food choice of stressed individuals. So in this paper I have a focus on gender and food choice. I hypothesize that women will be more likely to eat sweet foods and to be more stressed than men. Stress is that uneasy emotion or feeling that has you feeling blue, down, sad, and depressed-like. Most people experience some type of stress at some point in their life. In stressful situations your brain will signal the adrenal glands to release a hormone. That hormone is called cortisol. Cortisol releases glucose and fatty acids into the bloodstream to provide energy to the muscles. When you have high cortisol levels, appetite increases as well as the fat deposits made. A lot of this weight will settle in the trunk, cervical, or abdomen area of the stressed person. You will also begin to crave foods that contain high calories and few nutrients, which are not healthy. Stress causes the body to burn more vitamins and minerals. Some of those burned are magnesium, vitamin B and zinc. These vitamins are needed to balance blood sugar, a downfall in these levels cause and increase in stress. The adrenal glands require more vitamin C and pantothenic acid during stress. This vitamin is also part of the vitamin B complex. (Tice) When stressed it seems impossible to sleep but sleep deprivation affects blood sugar levels by increasing cortisol and reducing the production of leptin. This will cause you eat more and become an emotional eater instead of being physically hungry. The lack of exercise will cause cortisol levels to be high as well. Stress can affect you appetite in a three ways. You can have a loss of appetite, an increase in appetite which causes you to overeat, or a mixture  of both. Those who overeat are most likely to be emotional eaters. Emotional eating is when a person eats for reasons such as emotional upheavals, rather than for hunger itself. (Paul M.) The definition for emotional eating is indulging in an excessive intake of food. (Paul M.) Those who restrict their intake of food are called restrictive eater. But in this paper I focus on those who are emotional eaters and or overeat. Foods that are eaten during stress are often referred to as junk food or comfort foods. Although they may not be healthy they make the feelings of stress go away temporarily. Stress and Food Choice: A Laboratory Study The first study I looked at was focused on the food choice that individuals chose during stressful times. Their initial question is whether or not acute stress alters food choice during a meal. This study was also designed to test claims of selective effects of stress on appetite for specific sensory and nutritional categories of food and interactions with eating attitudes. Three categories of the food types were sweet, salty and bland. Twenty seven men and forty one women volunteered for this study. They were all nonsmokers and ages range between 18 and 46. They were also paid seven dollars to complete the study. They were allocated to either a stress or controlled conditions during which they were provided with a buffet lunch. For stress manipulation, the tested group was told that they had to prepare a 4 minute speech performance that would be recorded, with only ten minutes to prepare. This would occur right after eating the buffet. This speech performance task was not mention to the control group. Instead they were told to read over a passage while listening to music. Music is found to be calming and soothing. Blood pressure and heart rate were measured and the participants did a self-report of mood measure. This measure was on arrival and after the 10 minute stress induction. At the beginning they were asked to rate hunger level on scale 1 to 7. At the end they were to rate the perceived stressfulness on a scale of 1 to 7. Two measures to assess the effect of the stress manipulation on eating behavior and food choice were the food intake during a meal and appetite for a range of foods immediately before eating the meal. For food intake, the participants were allowed to eat freely for 15 minutes from a buffet lunch. For appetite ratings, the participants were presented with photos of food and asked â€Å"how much do you  fancy eating some of this food at the moment?† and indicated their response on a scale from 1 to 7. ————————————————- The results were that increases in blood pressure and changes in mood showed the effectiveness of the stressor. Stress did not alter overall intake or appetite for the food categories. Stressed emotional eaters ate more sweet high fat foods and a more energy dense meal than unstressed and non-emotional eaters. Women scored higher than men on the emotional eating scale as expected. Men ate significantly more bland and salty foods than women. Just with this one study it does show that stress can alter food choice and intake of food. There isn’t a big gender difference but it was determined that women are more likely to be emotional eaters. This was a small study so that could be a possible limitation. There is evidence that snack consumption may be more susceptible to stress than meals. Most stressed individuals prefer to snack instead of meals but also because of small energy dense snacks are more easily ingested and digested when gut activity is suppressed by sympathetic arous al. (Georgina) ————————————————- There are no significant differences between genders when it comes to stress. There is belief that women experience more stress than men. Some research suggests that in stress coping behavior, men are more likely to turn to alcohol or smoking and that women turn to food. (Harvard) A study showed that out of 5,000 obese men and women, women’s obesity was stress related eating but not for men. (Harvard) Although there is a high weight gain for both sexes, it is higher in men. The Effects of Stress on Food Choice, Mood and Bodyweight in Healthy Women This source examined the effects of stress on the neuroendocrine production of cortisol and links it to potential changes in food choice, bodyweight and mood. (Roberts) Stressful situations can cause you to have a lower mood, increased energy intake such as fatty acids and non-milk extrinsic sugars and bodyweight to go up and down. This study looked a 71 healthy women in their forties. The end result they found that there is an increase in cortisol secretion during a period of chronic stress to be strongly  correlated with changes in food choice and increased energy consumption, as well as an increase in intake of saturated fatty acids and NMES. (Roberts) This then led to an increase in bodyweight. During the stress period there was an increase of depression and anxiety but there was no we could ï ¬ nd no correlation with mood, food choice or energy intake. This study also found that women with a body mass index (BMI) on the higher side of ‘healthy’, who experienced a signiï ¬ cant increase in cortisol secretion under chronic stress, were more vulnerable to increases in bodyweight than women with lower BMIs and a smaller increase in cortisol secretion. (Roberts) I definitely agree with women eating more sweets when stressed. Every time I am under stress I eat sweets and must have a soda with it. Even though I may have had a meal an hour before hand I still crave it. Seems very interesting how our bodies respond to stress. I believe this has a permanent effect on the body. Once you become under stress for a period of time and consistently eat, I believe that the bad habit of being an emotional eater is hard to break. I have found it hard to break. According to my research stress does have an effect on appetite and it does alter food choices. Most men prefer salty or bland foods and women prefer sweets. There isn’t much gender differences but women seem to have more effect of stress than men. References Birmingham, K. (2006). Effect of Stress on Eating Habits. Effect of Stress on Eating Habits. Retrieved November 5, 2012, from http://www.eatingdisordershelpguide.com/eating-disorders/effect-of-stress-on-eating-habits.htm D. (2010, September). Stresshacker. Stresshacker. Retrieved November 6, 2012, from http://www.stresshacker.com/2010/09/can-comfort-food-reduce-stress/ Epel, E., Lapidus, R., McEwen, B., & Brownell, K. (2000, June 21). Stress May Add Bite to Appetite in Women: A Laboratory Study of Stress Induced Cortisol and Eating Behavior. Elsveir.com. Retrieved December 1, 2012, from http://writing.unc.edu/sites/default/files/Epel.pdf Georgina, O., Wardle, J., & Gibson, L. (1999, October 18). Psychosomatic Medicine. Stress and Food Choice: A Laboratory Study. Retrieved November 20, 2012, from http://www.psychosomaticmedicine.org/content/62/6/853.full Harvard Health.

William Shakespeare

William Shakespeare wrote the play, Macbeth. First published in 1603, the true elements of this plot give it more of an interesting theme. This play deals with the conflicts of power and fear. Macbeth is a story about the consequences of greed and success. At the beginning of the play, three witches give somewhat of a narration about the up coming events that are about to take place in the story. Macbeth has just come back from war and has been greeted by the king of Scotland, Donalbain. Due to his bravery while away at war, the king prepares a special welcoming in his honor. In scene three of act one, the witches again reveal themselves and try to scare Macbeth out of his plains of one-day gaining success over his country. After telling his wife about the prophecies from the witches, Lady Macbeth decides to take action into her own hands by killing off the person who has gained their trust and respect, Duncan. While in their home, Lady Macbeth plains out a scheme to pin the responsibility of the death of the king on his two servants. After all has happened, Macbeth is given the thrown just like the witches had prophesied. And this is the start of the beginning of a long power struggle to stay on top, witch eventually ends! up with the death of the once respected Macbeth. Lady Macbeth is truly a woman before her time. In act two of scene two she curses her own husband by saying Infirm of purpose, which was never heard of in this particular time era. Then by taking the fate of her own husbands life and hers, after Macbeths attempts to fail, and correcting it, shows her bravery in this relationship. Even though she is not mentioned that much in this play, her strength is evident through in her husbands actions and thoughts while king. If a person is looking for a strong fearless role of a woman, the part of Lady Macbeth is breath taking. Also another really good scene between two m...

Product Life Cycle- McDonalds Essays

Product Life Cycle- McDonalds Essays Product Life Cycle- McDonalds Essay Product Life Cycle- McDonalds Essay Name: Class: Instructor: Date: Product Life Cycle- McDonalds McDonalds is one of the mostly recognized and best-known brands worldwide. It is the world’s largest hamburger and fast foods chain of restaurants. The food store has a customer base of about fifty million customers daily. Its business plan is structured in a way that a branch might be owned by the corporation, an affiliate or a franchisee. The company deals in cheeseburgers, chicken products, hamburgers, French fries, soft drinks, desserts and shakes. The company has grown considerably over the years since it has opened branches in several states across America. The company is also found in 119 countries around the world. The company earns its revenues by investing in properties and franchising together with operating of restaurants. The company is in the market maturity stage of the product life cycle. In this stage, the strong growth in sales by the company is diminishing. At this stage of the product life cycle the competition may appear with similar products like Burger King is doing to McDonalds. The primary objective that a company should focus on when at this stage of the product life cycle is to defend its market share and try to maximize it profits. At this stage also, the features of its products might be enhanced or the company might try to implement other products in order to create a stiff competition for its competitors (Sparks 12). For instance, the company has introduced a new type of food called a salad that targets its health-minded customers. The pricing of the foodstuffs have also been revised lower to fight the competition. The distribution plan of the company has also been revised to become more intensive and with increased incentives to encourage customers to choose McDonalds over its competitors. All these characteristics are of a company in the maturity stage and so is the McDonald’s company. Among the three positioning strategies, McDonalds uses the breakaway positioning strategy. This strategy is where the product escapes from its original category and deliberately associates itself with another product. The marketers of the product change the category in which the products are consumed and the competitors with whom they compete with (Youngme 89). The strategy selection that McDonalds has chosen is indeed fit for the company since it deals with products. Since products are tangible and due to the constant exposure the consumers learn how to easily encounter and experience new features while the products still evolve. The consumers have a welcoming feel to the new product options. However, this only occurs where the product is mature in the market and only where the purchasing of the item is routine and mundane. This is indeed how the McDonalds products are structured since their customers buy them regularly and is a sort of a routine exercise for them. The continued extending of the brands gives diversity to the products which is what the consumers seek and what might keep them faithful to the brand but however, if the product keeps on increasing in diversity, the ignition of passionate buying that the breakaway system ignites are reduced (Sparks 14). Breakaway positioning makes it easy for customers and consumers to make judgments of familiar products and increases their desire for uniqueness. The type of positioning also fends off competition by limiting the efforts of copycats. Companies mostly dealing with products should acquire the breakaway positioning strategy by trying to combine the unique features found in their products in all categories. This can make the company actually develop a maturity for their product and make it grow further. Companies should also remember that their distribution channels, their promotions, the design of their product and their product pricing determine greatly what category the product shall fall in, in the market. Youngme, Moon. â€Å"Break Free From The Product Life Cycle†. Harvard Business Review (2005): 87-94. Print. Sparks, John. â€Å"Different Ways to Think about Products†. MKT 301 Web Notes: Products and Brands. (n.d.). Print.

The windeby girls Essays

The windeby girls Essays The windeby girls Paper The windeby girls Paper Essay Topic: Seamus Heaney Poems Seamus Heaney was a great poet who was influenced by his surroundings and the mystic secrets of the landscape. He was taken in by the idea of the beautiful peatlands that could preserve almost any object or person it swallowed. Over the years the peatlands has been used for a variety of things. In this essay I will explore the links between Seamus Heaney and how he relates through his two poems Bog Queen and Punishment the historical links from the bog bodies era to today. As I previously mentioned the peatlands was used for a variety of things, these things consisted of the construction of building materials, filters, fuel, and peat moss. Not only did the peatlands provide hard materials but also it was a habitat for many mammals, birds and it even provided a reasonable home for plants to grow such as wild berries. During the iron ages these natural organisms provided a way of life to the people who lived off the peatlands. Not only does Seamus Heaney link the historical features in his poems but we can also see these features for ourselves when things such as, when the stone age people brought over animals for grazing because the land was rich in minerals and nutrients, this is still done in Irelands society today. Many people believed that the peatlands was much like a history book as it is renowned for preserving the organic and in organic remains of settlements such as, tombs, farms, track ways, implements, and bog bodies. The bog bodies were people who either was buried, killed, or committed suicide and was then swallowed by the land of the peat. The peatlands is such a brilliant preserver of skeleton, skin, hair, internal organs and clothing, when it comes to finding out about the bog bodies scientists can analyse in much detail the bodys stomach contents, the bodys diseases, the date of death and how the person died. Not only do they look at the body but they also very closely examine its clothing. By taking the time to look in great detail of the way the clothes were weaved, what colours they were, the fabric used and also the sticking techniques, it helps scientists to date the body as close as they can. These brilliant bog bodies have the extraordinary power to abolish temporal distance, to make the past present. These amazing dead bodies are unbelievably hundreds of years old however people still believe that from their facial expressions we can only begin to imagen the life the bog body had and whether they were killed, murdered, executed or had committed suicide. Scientists can tell from these bodies there social status by clothing, jewellery and they can also tell this sometimes by taking into account the bodies last meal. The peatlands manage to preserve the body so well that scientists can take a look into the bodys stomach in order to see this. Both of the amazing poems in which I will be studying are both quatrains with links of the past; they are also long narrow poems, which are usually very old fashioned. In some ways these poems are very similar, however on some aspects of the poems they are very different, but on the other hand they both show historical links of the past and the present. Starting with the poem Punishment, this poem is based on the 14-year-old girl who was hung for adultery and you see a lot of reference towards this young girl, she is known as the windeby girl. This is known as a controversial poem as it reflects Seamus Heaneys ambiguous relationship with the IRA as he has the understandings of the crimes whilst also condemning them. A very good tool in which this is expressed is the way in which this poem is written as it is through the eyes of Seamus Heaney himself. This is clearly highlighted throughout this poem. You are able to notice this straight away as in the first stanza on the first line it says I can feel the tug. This immediately tells the readers that this isnt going to be a pleasant subject in which the poem is written. By using the word tug it is a very onomatopoeic way to start a poem, and by using such a strong line to start the poem it emphasizes the way in which he identifies himself with her. As Seamus Heaney carries on to explain what he sees in the rest of the stanza he uses the alliteration of nape and neck to imitate the rope pulling on her neck. The last line of the first stanza is boat imagery that is used throughout this poem. You can spot this as Seamus Heaney writes On her naked front referring to the lady at the front of a boat. Moving on the second stanza you once again have boat imagery on lines three and four as it says it shakes the frail rigging / of her ribs you can tell this is boat imagery as rigging is the part of the boat. However, the previous line to the boat imagery is bog imagery, you can see that most of the imagery used in this poem has a connection to water, and you will continue to notice this. The phrase to amber beads is as I said not only bog imagery but also as the peatlands managed to preserve things just as amber does this but it is also a natural object of the world just as the peatlands are. Bog imagery is also continued into stanza three. The words in which identify this are drowned, body in the bog and weighing stone. These are all carried on lines one, two and three of the third stanza. If you havent already noticed each stanza of this poem contains enjambment, this means that each line runs over. An easy way to spot this is to see whether each line contains a comma or a full stop at the end. However not only is bog imagery used but also boat imagery is used once again, in the final line of this stanza, floating rods and boughs. Contrasting the point of most of the imagery is someway connected to water; in the fourth stanza tree imagery is used. The windeby girls skin is compared to a tree without bark as Seamus Heaney wrote she was a barked sapling.

Bank Practice and Management inclusive of ratios and graphs Essay

Bank Practice and Management inclusive of ratios and graphs - Essay Example The main objective of the bank during its incorporation was to support the growth of Malaya that had just gained independence by financing economic development and offering modern financial services to the people (Maybank 8). Over the decades, Maybank has continued with expansion and embraced innovation by offering diverse products to its customers and supporting Malaysian citizens who invested or were trading abroad. Presently, Maybank has emerged as the largest company based on market capitalization in the Bursa Malaysia and is also identified as a leading bank in the region. The bank is currently guided by its mission of offering â€Å"humanising financial services across† and its well articulated vision of becoming a leader in offering financial services in the region (Maybank 10). Overview of the Bank Activities Maybank offers a range of financial products including commercial banking, stock broking, investment banking, Islamic banking, trustee services, asset management and insurance. The banking group has several subsidiaries. The Malayan Banking Berhad is the listed entity and holding company of Maybank Group. Mayan Banking Berhad has branches in Malaysia, London, Singapore, New York, Bahrain and Hong Kong. Some of the international unit subsidiaries of Maybank include PT Bank Internasional Indonesia TBK (BII), Maybank Philippines Inc., and Maybank International L (Ltd) (Maybank 34). Furthermore, the major subsidiaries of the banking group are Maybank Islamic Berhad, Maybank Investment Bank Berhad and Etiqa Insurance Berhad. Maybank Investment Bank Berhad is fully owned subsidiary of the group and is the main investment branch of Maybank. Kim Eng Holdings Ltd is also wholly owned subsidiary of Maybank and is the â€Å"regional securities powerhouse†. Maybank Islamic Berhad is the biggest provider of Islamic financial services throughout the Asian Pacific region. The 100 percent owned subsidiary owned by Maybank is the 17th Islamic banking institution in term of compliance to Shariah assets (Maybank 55). Tbk is 97 percent owned by Maybank and offers financial services such as Consumer and Corporate Banking and SME/Commercial services. The associate companies of Maybank Group are the MCB Bank in Pakistan and An Binh Bank in Vietnam both of which the group has 20 percent stake. The group corporate structure of Maybank is subdivided into four main areas, that is, commercial banking insurance and investment banking. The commercial banking includes various subsidiaries of the bank either owned wholly or partly. Additionally the investment banking section consist subsidiaries such as Maybank Investment Bank, Maybank IB Holdings SDN among other ventures. The insurance section includes all the subsidiaries that offer insurance services to customers. When it comes to the organizational structure, Maybank is headed by a board of directors which is then supported in its activities by the Chief Audit Executive, Head of Compliance and the General Counsel and Company Secretary (Maybank 85). The next in the hierarchy is the president assisted by several deputies. The deputies are in charge of Community financial services, global wholesale banking and group financial services. Maybank Group has developed several strategic objectives to be achieved by 2015. These goals include becoming the number one retail financial

Impact of Drug Legalization in Colorado Essay Example | Topics and Well Written Essays - 750 words - 3

Impact of Drug Legalization in Colorado - Essay Example My college students were my close friends introduced me to marijuana and other hard drugs use. The legalization of marijuana use took many lives of people and the young schooling people never continued with their education. The paper seeks to discuss the impacts of marijuana legalization in the state of Colorado, United States of America. In the year 2000, marijuana was legalized for medical use and later in the year 2012 it was allowed by the state government to be used for recreational purposes. After legalization, according to Rocky Mountain High Intensity, Drug Trafficking Area (RMHIDTA) (2013) the traffic accidents involving drivers testing positive from the use of marijuana increased by 14 percent and the youth aged between 12 and 17 using marijuana was 7 percent as compared to the national percentage of marijuana users of 10 percent. The adolescent aged youths who were then schooling used marijuana excessively and never understood the purpose of using it. Some dropped out of school; some developed mental illnesses while some became drug traffickers. Now to begin my story, I was brought up in a middle-class family a local city in Colorado, America. I went to school in a state recognized school. Near our home, people planted marijuana illegally before, but after it was legalized they planted it in plantations. I used to buy huge and many rolls of marijuana and went to sell to my fellow students at a school. At school, everybody was using it students and teachers alike. We formed a group of several students and our core principle was supplying marijuana and other hard drugs to students at a school. Some of my friends dropped out of school while some developed mental illnesses and their lives were ruined. Local and international drug traffickers recruited us to operate the illegal business in and outside the country. This is where my life took another course. It was too late for me to realize the mistake I had done.

CaseStudy Case Study Example | Topics and Well Written Essays - 500 words

CaseStudy - Case Study Example The firm is not upgrading its technology soon enough because it is lacking managers that have both business and IT knowledge. The company is heading towards loss of business in future because business and IT departments are both blaming each other. No one is ready to accept responsibility of the problem. First recommendation is to assign a liaison officer between business and IT departments. His job would be to make sure that both departments are on the same page and he would help in facilitating communication between the two departments. The liaison officer should also have an IT and business background. Second recommendation is to set specific goals and objectives for both departments. It is essential that both departments are made responsible for their actions and this will help improve their performance. Both departments are currently blaming each other for their own shortcomings and this will be avoided by setting specific goals for each of them. The goals set should also be measurable so that blame game within the organization is

Assignment Case Study Example | Topics and Well Written Essays - 250 words - 3

Assignment - Case Study Example The two main principles comprises of the superior quality and the superior efficiency. The superior efficiency include the experience curve and the learning effect   (Hill & Jones, 2013). On the other hand, the superior quality entails its excellence and reliability. As illustrated in the diagram below Superior efficiency can gladly be achieved through designing products for easy manufacturing and organizing self-managing institutions. Additionally, it was evident from the study that the superior quality can be achieved by finding ways of measuring the quality and reduce costs and error. Another important principle that was all evident in the study is superior innovation. In ‘superior design, there are proper principles when better design and good process of manufacturing are in place. For instance the average time between the part failure rose from 2500 hrs to 170000 hrs. There was a massive improvement that rose from the best manufacturing and design

Synthesis paper Essay Example | Topics and Well Written Essays - 500 words

Synthesis paper - Essay Example Parent involvement in the learning process, though largely untapped is a viable resource for schools struggling to offer its students quality instructions while suffering the limitations of diminishing funds. In addition, parent involvement in a child’s learning increases student achievement and enhances a sense of involvement in the child’s education (Coleman and Hoffer, 1987). Parent involvement typically means different forms of participation in the education of a child. Some of these forms include attending school functions and responding to schooling obligations such as parent-teacher conferences. In addition, parents can become more involved in helping their children’s schooling through tutoring, modeling desired behavior and monitoring homework. Perhaps one of the most important schooling practices is parents’ work in the classroom. There are literally hundreds of journal articles, books and stand-alone reports on the subject of parent involvement in the classroom. These writings give expert opinions, offering sufficient information on the topic of parent involvement as a schooling practice. It is apparent that parent involvement in the class and individual student learning is positively linked to achievement. Interestingly, the more a parent is involved in a student’s learning process, the more beneficial the achievement effects are. This holds true for all the aforementioned types of parent involvement in the schooling process regardless of the age of the student. However, the most effectual modes of parent participation are those that involve parents working candidly with their children in learning activities at school. For instance, programs that involve a parent reading with the child, supporting the child’s class work and homework assignments, tutoring the child using materials and instructi ons provided by teachers show exemplarily impressive results in

Assignment Case Study Example | Topics and Well Written Essays - 250 words - 3

Assignment - Case Study Example The two main principles comprises of the superior quality and the superior efficiency. The superior efficiency include the experience curve and the learning effect   (Hill & Jones, 2013). On the other hand, the superior quality entails its excellence and reliability. As illustrated in the diagram below Superior efficiency can gladly be achieved through designing products for easy manufacturing and organizing self-managing institutions. Additionally, it was evident from the study that the superior quality can be achieved by finding ways of measuring the quality and reduce costs and error. Another important principle that was all evident in the study is superior innovation. In ‘superior design, there are proper principles when better design and good process of manufacturing are in place. For instance the average time between the part failure rose from 2500 hrs to 170000 hrs. There was a massive improvement that rose from the best manufacturing and design

General topic Essay Example | Topics and Well Written Essays - 2500 words

General topic - Essay Example Metaphysics is further categorized into two main sub branches of Cosmology, which studies the origin and nature of the universe, and Ontology, which studies the nature of being and existence. Within metaphysics there are a broad range of differing philosophical theories having dissenting opinions and expressing opposing views... Among the many influential metaphysicians include Plato and Spinoza, each known for their philosophical studies and theories with respect to their conception of reality. The aim of this essay is to highlight the important aspects of their philosophies with respect to their ontology (i.e. their conception of reality), and also to compare the two philosophies and their ethics by enlightening the most prominent of the ontologies. Plato’s Philosophy The theory of Forms of the theory of Ideas is the basis of Plato’s philosophy. It refers to the belief that the material physical world as it appears to us in reality in not the real world, but itâ€℠¢s only the image of the real world. Theory of Forms According to Plato, the objects that we see in the real world are not actually real, but the imitations of the real Forms. In allegory of the cave in one of Plato’s dialogue Republic that discuss the Forms, it is said that the objects that we human beings perceive in the world are characterized as shadows of real things, and the real things cannot be perceived directly. These Ideas of Forms are the foundation of good or bad behavior and they are the basis behind Plato’s dualism and they also allow him to show the immortality of the soul. The Ontological Dualism Plato speaks in defense of the notion of clear ontological dualism which has two different types of realities or worlds: The Sensible World & the Intelligible World. These two worlds are quite different in a sense that the Sensible World consists of individual realities and so it consists of more than one part forming the whole. It is the world that is invaria bly and always changing, the world of material, physical and space time things. Conversely, the Intelligible World is the world of Forms (or Ideas), which are the invisible universal realities and in general do not change. These Forms or Ideas can well be understood, inferred and known and they are unquestionable realities. According to Plato these Forms are not just the perception or concepts in or minds, in fact, they exist out of our senses and consciences as free and independent beings. Plato realizes that although the Sensible World is ontologically inferior and the intelligible World possesses the highest degree of reality, the reality of sensible things cannot be denied, and it also has the quality of being which originates from the imitation of the real world. The immortal entity or the Creator of the universe gives the shape of the intelligible world’s Forms to the amorphous and formless sensible objects; hence they appear similar to the Forms ("Torre de Babel"). For ms – The Essential Basis of Reality One may question what exactly are the forms? A form is something that is the essence of the objects, without the existence of these forms a thing would not be the kind of thing it is. For example, we may draw a square shaped object on a chalkboard and say it’s a square. A square as we know is a polygon with 4 sides and it’

Corporal of Marines Essay Example for Free

Corporal of Marines Essay Corporal of Marines BY Jkid43 What It Means To Be a Corporal of Marines A Corporal of United States Marine Corps had duty and responsibility that they carry out and sever on a day to day base. A Corporal is the lowest as a Noncommissioned Officer in the Marines Corps. A Corporal helps establish good order and discipline for their Marines. Corporals are held accounted for their and their Marines action. As Corporal of Marines they lead their Marines with firmness, fairness, and dignity. Corporals should have confidence, communicate, and good decision making. Corporal makes timely decision not only in combat, but in garrison oo. A Corporal is responsible for their self, along for their Marines. As Corporals their actions and decisions reflects the mission and welfare of their Marines. As NCO, Corporals must accept the responsible of their leadership roles. Corporals as leaders must understand his roles and Marines. For Corporal they must know their Marines comparability, weakness, and effeteness. Corporal is also responsible for their Marines actions. As NCO, Corporals hold accountable for the action their Marines do good or bad. Corporals serve as mentors for theirs Marines and should know their Marines. Which allow Corporal to make decisions base on their Marines abilities. Corporals also are responsible for the well-being and welfare of their Marines. Corporals should insure that their Marine is taken care on and off duty. To ensure if a Marine have an issue that they take the necessary action to ensure marine problem is resolve. Corporals needs to ensure that their Marines have necessary things need for accomplish the mission that their tasks with. Corporals are also responsible for the development and mentors for their Marines. Corporals should ensure that their Marines are challenged and motivated to the best of ability. A Corporal duty as a NCO is to enforce the rules and regulations on a daily base in the Uniform Code of Military Justice UCMJ. Corporals must understand, follows, and enforce the IJCMJ for their Marines. Corporal have a wide range of Jobs among the very wide range of thing Marines do, but their essential duty is to supervise their work and maintain discipline for their Marines. Corporal must ensure that they understand any tasks giving to them. Corporal should also ensure that they have the necessary plan and executing to accomplish the mission. Corporal should get feedback from their senior leader for guides and development to ensure they can leads the Marines better. Corporals duty is to ensure that their Marine is properly trained for any type of mission given to them. When training the Marines, Corporals should ensure that the Marines have their proper equipment, food, water and mind- set when training. Corporals must understand the safety and well-being of their Marine. Ensure that their Marine is healthy mentality, physically, emotionally, and spiritually. Corporal duty is also establish good communicates with their Marines. Corporals need to ensure that their marine understand and can accomplish any tasks give to them and supervise to the standard set by the Corporals. The Corporal superiors. This includes the health of each Marine, supply requirements and any other need to ensure the Marines are prepared for any situation. Overall Corporals have a lot of responsible and duties that they must carry out. That core values honor, courage and commitment is emplaced in their Marine, and along themselves. Corporals are to set the example for their Marines emulate. Corporals are to hold themselves to a high stand also.

Reflection on Personal Development and Self-Awareness

Reflection on Personal Development and Self-Awareness The Voyage Introduction The title of this essay is The Voyage . Its a reflective essay, and I am using the Gibbs Reflective Cycle (Gibbs, 1988) as a template for this exercise. Its a critical reflection on the importance of personal development and self-awareness, which are necessary if one is successful in becoming, and remaining a councillor. In simple terms its a examination of ones outlook on life, from their own behaviours and to how they interact with other people. By self examination and peer feedback facilities me to become more aware about myself. Conscious of my privileges, prejudices, perceptions, core values, beliefs ,and behaviours. Aware of my strengths, weaknesses and blind spots. This development of self awareness, along with the ability to self reflect on ones life experiences, is viewed as not only necessary, but professionally ethical, as its practice enables a councillor and clients to remain safe and emotionally detached from future relationships they are trying to develop. Because its so easy for a counsellor to fall into the trap of forming a sense of identity or empathy while counselling clients. But its vital for both, especially the councillor, that they remain emotionally detached at all times. Being objective is the main difficulty when assessing our personal development and self awareness. How we see and think of ourselves can be quite different from what other people see us. Only by rigorous personal inventories and feedback from others can we find a yardstick which with we can measure our ethics, and our professional standards which are vital in providing a safe environment when forming a relationship with our clients. Its only by this sometimes painful process of becoming more self aware can we then embarque on our lifelong personal development, and be better equipped in dealing with the challenges presented by possible conflicts, and enable us to be more attuned and less vulnerable with our relationships with future clients. The Voyage According to Plato the famous philosopher Socrates once said The greatest good of a man is daily to converse about virtue, and all that concerning which you hear me examining myself and others, andthatthe life which is unexamined is not worth living (Plato,Apology). This course, which is a diploma in the psychology of counselling, has contained within it a module on personal development and self awareness. This module challenges us to examine our core values, beliefs and prejudices and behaviours.. One of the requirements to becoming a good councillor is to know which way your moral compass points, and to be aware of any prejudices, privileges and blind spots, and to remain emotionally uninvolved. To achieve this one has to embarque on a new journey of fearless self analysis. We were advised to keep a journal, in which we could record events on one side and our feelings of these events on the other side. This has provided me with very valuable insights into my personality while compiling this essay. Also this paper is a reflective essay, and so we must immerse ourselves in self reflection. The goal of this exercise is to make us more self aware. Aware of our personality traits and prejudices, our core values, habits, emotions, and the psychological forces that dictate our behaviour. This comprises of all events, good and bad, acquired throughout our entire lifetime that shapes who we are as a person today, and what we have to offer any potential client. While our tutor explained the module in greater detail, warning us that it could be a emotional rollercoaster for some of us, I could sense the nervous atmosphere throughout the classroom. After all its not easy dissecting ones entire lifetime, reliving all the events, good and bad, questioning ones reactions, the lessons learned or forgotten, and most importantly how these events shaped our personalities, attitudes, and our behaviour. I could see the importance in such an exercise. To become a good councillor requires change, and the first step in making a change of any kind is to beawarethat a change is wanted or needed. This can only be achieved by getting to know oneself by immersing themselves in various scenarios, reflecting on past events, and questioning their reactions and what thoughts were felt at the time. This is the path to self awareness, and its only by self awareness one gets to know what are the strengths and weaknesses they poses that can achieve better results in their role as a councillor, and with their clients. Unlike many of my classmates I thought I had an advantage. The advantage in question is Im an alcoholic and a drug addict, thankfully in recovery, five years clean and sober. Ive been to rehab, several times. The most popular method of treatment used is called the Minnesota Model (Hazelden 1949) , this has developed into the more widely known twelve step program. Today there are many similar twelve step programs. But there is one important step common to all groups, that is step four, which reads: Made a searching and fearless moral inventory of ourselves (The Big Book: April 10, 1939, Alcoholics Anonymous World Services, Inc ). My feelings was that in my case it was already done and dusted. In overcoming my addiction I had to dig deep very deep. From my earliest childhood memories up to the present day. I didnt find it easy, but it changed the person I thought I was completely, and was a vital tool to my recovery. The life of a councillor will always be a work in progress, there is no such thing as perfection, but one should always be as self aware as possible, and continue completely and honestly with their personal development. This includes sourcing important feedback from superiors and colleagues, which proves valuable information as to how others view you. Like our tutor explained, the path to personal development and self awareness can be very difficult and emotional. The pain of dredging up memories long buried can be to some too much to endure. But the simple fact is just this, the pain one experiences while undertaking this difficult task, comes in not the journey, it comes by not having the courage to embarque on such a journey. Fear that one has to challenge and change some thought processes and behaviours that they have used and relied upon for some time. Often through various defence mechanisms that they may not be even conscious of. The journey of self discovery can be a difficult one, but I was first in line to buy a ticket, confident I had already been there, and if there were some omissions, I was eager to discover them. I viewed my life story as an open book, and was comfortable in disclosing any of my many shortcomings, to anyone at anytime. However I soon realised it was far from done and dusted. To maintain abstinence we have to always seek self awareness, and continue our personal development. In doing so we have to be completely honest and humble. Completing step four of a twelve step program is like looking at your reflection in a mirror. You only see your shortcomings through your own eyes. The fact that others may see you differently felt slightly uncomfortable, due to the possibility that I may be someone different to whom I thought I was. Over the next two months we sometimes engaged in groups to discuss and debate various topics. One of those being, what are the effects of modern society, and how people living in congested inner cities, with no community can lead to future mental health problems. I once thought of such people as scum. Undeserving of any free handouts. It would be true that I viewed these people as narcissistic parasites. Freeloaders who only existed by terrifying innocent and vulnerable people, and who should be locked up to protect decent honest people. However I began to realise that these same people were victims of a society that judged and condemned them, a society of which I was a part of. I realised that these people didnt have a choice as to which culture and society they were born into. A society which denied them equal access to education, sports and pastimes, marginalising them to such an extent that the easiest path to fill the vacuum they felt was through violence, crime, addiction, and most unfortunately suicide. I learned through enrolling in this course that it was they who were the victims. I grew convinced that the culture and society they lived in, was one we created for them. I soon formed the opinion that the root of these problems was a result of poor parenting. By poor parenting I mean stressed parenting. Stress caused by economic poverty, violence, unemployment, dysfunctional societies, abandoned mothers, poor housing, no access to education, crime, addiction etc. I argued that the problem started from birth, and possibility pre-birth as stress hormones in the mother has been proved as having a negative effect on the unborn foetus. (Verny & Kelly 1981). I was, and still felt that these problems were caused by poor or no attachment to any care giver because nobody cared. I also stated Bowleys opinion which was the infant and young child should experience a warm, intimate, and continuous relationship with his mother (or permanent mother substitute) in which both find satisfaction and enjoyment, and that not to do so may have significant and irreversible mental health consequences ( Bowlby, 1951). I also argued that in my opinion it was a Self fulfilling Prophesy that a Mother, who herself never had any attachment or continuous relationship with her own Mother, while also experiencing possible mental health problems, would give birth to a child whose template of care will be identical to her own, thereby ensuring that the chain of dysfunction remains intact. Another example was related to colour, race, and privilege. We were shown a movie directed by Lee Mun Wha called (The color of fear 1994). This entailed of a group comprising of Eight men, two African American, two Latinos, two Asian American and two Caucasians. The discussion was about race, especially the racial experiences as seen through each others eyes. in America. The exchanges were often dramatic, and sought to clarify the pain caused by racism in North America. In this movie the people of colour expressed their racial experiences and problems in American society compared to the two Caucasians in the group. As the discussion developed one of the African Americans became quite animated if not abusive towards one of the Caucasians in the group. The reaction of the Caucasian was one of surprise. He stated that he often employed these people of colour, and that some of them were his closest friends. He was obviously surprised at being portrayed as a racist. The other coloured people also expressed similar views, though in a calmer fashion. My first interpretation was that the Caucasian in question was being harshly treated. After all it was he who employed and befriended people of colour. As the discussion developed I began to realise some privileges that Caucasians poses and may be unaware of. The structure of American society was built by white Caucasian people of European descent dating back to the colonization of the continent. Any other race such as people of African, Asian, Latino origin arrived later, either through slavery, immigration, or economic need. It was these later arrivals along with native Americans who had to comply with the status quo, which was created by the Founding Fathers (Brown Jul 1976). by white European decedents. I began to realise that the debate may not about hard racism like the violent protests in the US during the1960s human rights movement, (New World Encyclopedia contributors , 05/11/2014) which eventually led to the passing of the Civil Rights Act of 1964 (congresslink.org, 2014). My interpretation is that its more like passive discrimination, and that the real issue may be inequality rather than racism, especially economic inequality. The US is one of most unequal societies in the world. Its inequality is now at Great Depression levels (Saez & Zucman 2014) However theres another term called Colour Blindness ( Doob, 2012). The author describes this process as allowing whites to ignore the disadvantages of coloured or non-white population. Doob also argues that white people may believe they live in a world in which racial discrimination no longer exists, but their behaviour often consists of racialized practices. My final analyses of the movie is simply that the Caucasian in question was Colour Blind but was not conscious of the fact. This I believe is because he never discriminated against such people, while also knowing at the same time such practices are widespread. From the irate African American point of view I believe he was angry that Caucasians had the privilege of deciding to play the Race Card or not, while not having this privilege himself, he may have viewed it as a prejudice not evoked, rather than exercising a privilege to which the Caucasian was unaware of. This movie brought into my consciousness some privileges I was totally unaware of. Examples such as race, religion, education, strong family bonds, access to healthcare etc. are some of the privileges I enjoy that many of the people I referred to at the start of this essay dont have. This leads to the question, am I racist? When referring to members of the travelling community, who are Irelands largest ethnic minority, I, like many others are of the opinion that its the minority of travellers that cause the most conflicts. In my opinion it is these people who are responsible for the discrimination experienced by them. Regarding travellers, I have witnessed both sides of their behaviour and culture. For thirty years I was a rural publican. I served travellers on many occasions, not in large groups, but in small groups of two or three that I knew would cause no problems. But unfortunately sooner or later these would arrive in larger groups. These larger groups would include the troublesome minority mentioned above. This would always result in expulsion from the premises. Always my main complaint would be why dont these people take responsibility for the troublesome minority? Instead of attempting to dissuade these minorities they seemed to close ranks and support them. Because my regular customers, to whom I relied on to make a living, objected to their presence, I felt I had no choice but to impose a blanket ban on all travellers. I dont think Im racist towards these people. My decisions were based on pragmatism rather than race. Unfortunately this seems to be the norm throughout todays society, even though some self rightness people object, stating its illegal for this discrimination. But the fact remains that all businesses have the right to refuse service, without having to provide a reason. Since leaving the trade I have come into contact with many of these people and they have treated me with the utmost respect. They are quite aware of the predicament I faced, and understood why I had to be pragmatic in choosing my regular and loyal customers over their unwanted presence. I now see in them a strong moral code. They are deeply religious. But unlike many devout, they also have an unconditional faith to match. A faith to which I have a unconditional respect. However I still question why they dont call to account the small minority of trouble makers who tarnish all the decent members of their identity and culture. Conclusion The two subjects discussed above are just two examples of the advantage of applying Personal development. There are many other examples where personal development and self awareness would be beneficial. All types of counselling present new challenges, wither counselling for depression, addiction, anxiety, bereavement, suicide etc. The fact that when we examine these in greater detail it results in a change of our point of view, we become more aware of subtleties and inaccurate assumptions. We become aware of different views which people revile. In other words it enables us to be more self aware. Because only counsellors who are aware of their own skills and knowledge can successfully help a client, Personal development and self awareness are vital. Today the benefits of personal development and self awareness have become more widespread in society. Practices such as mindfulness, yoga, meditation and other eastern philosophies are now widespread. More and more people practice some disciplines above. People, especially I, now question the narcissistic nature of western capitalism. I question is this the path to personal wellbeing and happiness? I, for one think not. I will end this essay with a quote from ex US President Jimmy Carter. â€Å"Human identity is no longer defined by what one does, but rather by what one owns.† To own ones soul is true freedom. Only self awareness and personal development makes this possible. The End Bibliography Bowlby, J.(1951) Maternal care and mental health, Pg 51 World Health Organization Monograph(Serial No. 2) Brown Richard D. (Jul 1976) The Founding Fathers of 1776 and 1787 A Collective View, pp.465-480. William and Mary Quarterly,3rd Ser., Vol. 33, No. 3 (Jul. 1976). Dirksen Congressional Center. (2014) congresslink.org. Available at: http://www.congresslink.org/print_basics_histmats_civilrights64text.htm [Accessed on 17/11/2014] Doob C.B., (2012) Social inequality and social stratification in US society. Upper Saddle River, N.J.: Pearson, 2013. Print. Gibbs, G.(1988)Learning by Doing: A Guide to Teaching and Learning Methods(London, Further Education Unit) Minnesota Model: Hazelden (1949)Available at http://www.hazelden.org/web/public/minnesotamodel.page [accessed on 17/11/2014] New World Encyclopedia contributors, (2014), African-American Civil Rights Movement (1955-1968)Available at: :http://www.newworldencyclopedia.org/p/index.php?title=African-American_Civil_Rights_Movement_(1955-1968)&oldid=985152 [Accessed on 17/11/2014] Plato,(Apology, section 38) Saez, E & Zucman,G (2014), Wealth equality in the United States since 1913, University of California–Berkeley & London School of Economics. The Big Book: (April 10, 1939, Alcoholics Anonymous World Services, Inc ). The color of fear (1994) directed by Lee Mun Wha.USF Urban Education & Social Justice 1994. Thomas R. Verny T R & Kelly J, 1982, The Secret Life of the Unborn Child, Published July 15th 1982 by Dell.

Hawaii Essay -- Personal Narrative Traveling Vacation Essays

Hawaii I stepped out of the flight gate at the Honolulu airport, and into another world. This world was strange, yet somehow familiar. There was the Starbucks, and the frazzled travelers, but to my left were huge open-air panorama windows. These did not look out onto grey pavement, and unruly Colorado skies, but into a lush forest of palm trees and tropical scents. The moisture of the air clung to my cheeks, and made my already thick hair seem much thicker. But the awe slipped away, as I struggled to find the baggage claim. My beloved boyfriend was still looking about him with admiration and the joy of a child, but I felt hot and was scurrying away to find my luggage. Down the escalator we went, and into the more familiar world of spinning luggage and unpleasant sounds of machinery. I frowned wondering where our famous lei greeting was. After all, we had requested it, they should have been at the gate. My head was full of visions of grass-skirted Polynesian women smiling and hanging fragrant necklaces around our shoulders. We waited patiently on a bench, thinking perhaps they would come find us there. Finally, David went in search of the traveling agency, and I soon followed. After a few minutes of waiting, a tanned teenage boy came out of the back and examined us with bored annoyance. After explaining that we had not received our leis, he yawned and tossed two of the flower garlands at us. Here ya go, he said, and disappeared into the door from which he came. David and I exchanged glances, and wondered if this was an omen. I decided firmly not to let this minor setback get in the way of my enjoyment of this trip. We now had to find the rental car, which involved more waiting, this time in the hot sun with other disg... ...re soon full of jade and coral, fans and sarongs. David was in search of a black and white hibiscus shirt, which turned out to be quite hard to find. We finally found one, after looking through about twenty clothing shops. Contented, we returned to the room, and floated away on the soft cries of merchants and drums. Our final day, we simply went to see a movie. Here we finally saw true locals, dressed in shabby t-shirts and shorts, complaining cheerfully about the heat. I wondered what it would be like to live here, in this peaceful place, where even the grocery workers are laid back, and calm. I imagined myself living in a beach front house, being able to simply walk to that azure water. When our plane took off that night, I pressed my nose to the glass, and sighed. Despite my poor bum, and the vertical driveway, I knew I'd left part of my heart there in Hawaii.

Jacob A. Riis How the Other Half Lives Essay -- Jacob Riis Other Half

Jacob A. Riis' How the Other Half Lives This book talks about the immigrants in the early 1900’s. The book describes how they live their daily lives in New York City. It helped me a lot on Riis photographs and his writings on to better understand the book and the harsh reality this people lived. This comes to show us that life is not that easy and it will cost us work to succeed. Riis talked about all the immigrant major groups that came to the United States during this time period. Riis was a bit prejudice and stereotyped the people he wrote about. For example he talked about he Italians as being gamblers and being slow learners. He criticizes them as being dumb and that is the reason they were cheated on their pay roll. They were told that by coming to America they would get pay...

History Of Volleyball Essay

On February 9, 1895, in Holyoke, Massachusetts, William G. Morgan, a YMCA P.E. director, made a game called Mignonette as a fun game to pass time by , to be mostly be played inside but could be played outside, by any number of players. The game took some of its characteristics from tennis and handball. Another indoor sport, basketball was becoming popular in the area due to the fact that it had been invented just ten mile away for Springfield Massachusetts, four years before volleyball was. Mintonette was designed to be an indoor sport, less rough than basketball, for older members of the YMCA, while still requiring the players to at least have some type of athleticism. Volleyball is a sport that is becoming more and more popular as the days go on. Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team’s court under organized rules William Morgan Created. There are many differen t achievements and history made from the creation of volleyball until now. William Morgan was born in the state of New York and studied at Springfield College in Massachusetts. While attending Springfield, Morgan met James Naismith who invented basketball in 1891. Morgan was motivated by Naismith’s game of basketball designed for younger students to invent a game for the older members of the YMCA. William Morgan’s basis for the new game of Volleyball was the then popular and similar German game of Faustball and a few other sports including, tennis, basketball, baseball and handball. William Morgan graduated high school from Northfield Mount Hermon School and moved on to hen attended the YMCA International Training School; now known as Springfield College in Massachusetts with James Naismith, the inventor of basketball. Morgan and Naismith wanted careers in Physical Education at the YMCA. Morgan spent one year working prior to graduating from Springfield College in Auburn, Maine, at the YMCA. During the summer of 1895, Morgan moved to Holyoke, Massachusetts, where he still to worked for the YMCA as the Director of Physical Education. Since Morgan was the Director he was allowed to devise workout plans and teach sports in depth to the young male adults. February 9 1895, the first volleyball game, originally called â€Å"Mintonette†, was played in Holyoke Massachusetts at a YMCA. William Morgan saw basketball as extremely physically demanding, because you had to constantly run up and down the court. He didn’t think that his was something that older, non-athletic adults, and businessmen, weren’t in good enough shape to do. Seeing this, he began to create a game with similar objectives to basketball, but for people who weren’t in as good of shape, such as a group of middle-aged businessmen who were members at his YMCA. He also borrowed ideas from a few different sports, such as tennis, handball, baseball, and badminton to make volleyball. He used the inside of a basketball as the first volleyball. In the original rules, the net would be 6 ft. 6 inches, this was because he wanted it a little taller than most of the men who would be playing it. It would have a court that was 25 ft. By 50 ft., so it could easil y be played in different YMCAs. It had two teams of any number of players, because he wanted it to accommodate differing sized groups. Each match consisted of nine innings. Each team could serve three times per inning. There was no limit to the number of times each team could contact a ball before volleying it back to the other team. Each server was allowed two tries to get the ball over the net. A point would be awarded to the other team if the ball hit the net, except in the case of a faulty first serve, if the ball failed to be served back to the other side before hitting the ground; or if the ball was hit outside of the court by the team that had just returned it over the net. Mintonette was first played at his YMCA and the rules were tweaked over the course of a little under a year until 1896 when Morgan wrote down the â€Å"final† rules and submitted them for review at a YMCA Physical Director’s Conference. At that same conference at the International YMCA Traini ng School, the first exhibition game was played between different YMCA groups. One of the spectators of this exhibition match, Dr. Alfred T. Halstead suggested to Morgan that a better name for the sport than Mintonette would be â€Å"Volley Ball†. Volleyball was originally two words until 1952, when it was officially changed to one word because the game primarily consisted of volleying a ball back and forth. Morgan liked the new name and so re-named the sport. Volleyball received an unexpected boost with the outbreak of WWI. The YMCA established a War Office, which decided to include volleyball in the recreation and education program for  American armed forces at home and abroad. Thousands of balls, nets, and rulebooks were distributed to U.S. troops. By the end of the war, the game had traveled with the army to France, Italy, and Egypt. It was especially well received in Eastern European countries where long, harsh winters made indoor sports attractive. Russians discovered volleyball in the early 1920s when the game was played at YMCAs in the new Soviet Union. Within a few years, Russians had claimed the sport as their own. In 1927, Soviet officials ejected the YMCA as a â€Å"capitalistic, bourgeois, and religious† organization, but volleyball stayed. The sport became so popular in the Soviet Union that within a decade over 400,000 people played the game. The USSR held the world’s first national volleyball championship. O ne match was played on the stage of the Bolshoi Theater. World War II continued the global spread of volleyball. The Federation International de Volleyball says â€Å"everywhere, from the South Pacific to the Finnish front, volleyball drew crowds among troops engaged in the Second World War.† The sport was especially well-adapted to the limited space on aircraft carriers. In the 1920s and 1930s, women began to play the game. Russia won the first world championship for women held in Moscow in 1952. The rapid growth of California’s population after WWII created another venue for and variant of the game beach volleyball, it received official status in 1986. Today volleyball is one of the most popular team sports in the world and is still growing, though obviously professionally speaking; it’s still not as popular as sports such as association football, Baseball, Basketball, American Football, or the like. The Federation International de Volleyball is saying that they believe is currently the world’s most played team sport. Volleyball first reached Asia in 1908 when a Springfield College graduate demonstrated the game at the YMCA in Tokyo. In 1910, two representatives of the Y brought the game to China, and the YMCA director in Manila introduced it to the Philippines. William Morgan, the Holyoke inventor of the game, died in 1942 at the age of 68. If he would have lived just a little bit longer he would have got to see the creation of an international volleyball federation in Paris. In 1964, the International Olympic Committee recognized volleyball as an official Olympic sport. Although it is not as popular in the United St ates as basketball but volleyball was played all over the world. In 1946 A study of recreation in the United States showed that volleyball was ranked fifth among team sports being promoted and organized. In 1947, the Federation Internationale De Volley-Ball was founded in Paris. In 1948, the first two-man beach tournament was held. In 1949, the first World Championships were held in Prague, Czechoslovakia. In 1949 USVBA added a collegiate division, for competitive college teams. For the first ten years collegiate competition was sparse. Teams formed only through the efforts of interested students and instructors. Many teams ended when the interested people left the college. Competitive teams were not in one place. In 1951 Volleyball was played by over 50 million people each year in over 60 countries. In 1955 – Pan American Games included volleyball. In 1957 The International Olympic Committee stated that volleyball was an Olympic team sport that would be in the 1964 Olympic Games. In 1959 the International University Sports Federatio n held the first University Games in Turin, Italy. Volleyball was one of the eight competitions held. In 1960 Seven Midwestern colleges created the Midwest Intercollegiate Volleyball Association. In 964 Southern California Intercollegiate Volleyball Association was formed in California. In the 1960’s new techniques added to the game included, the soft spike, forearm pass, blocking across the net, and defensive diving and rolling. In 1964, Volleyball was introduced to the Olympic Games in Tokyo. The Japanese volleyball used in the 1964 Olympics, was made up of a rubber carcass with leather paneling. The balls in the competitions today look pretty much the same. In 1965, the California Beach Volleyball Association was formed. 1968 National Association of Intercollegiate Athletics made volleyball their fifteenth competitive sport. In 1969 The Executive Committee of the NCAA proposed addition of volleyball to its program. In 1983, the Association of Volleyball Professionals was formed. In 1984, the US won their first medals at the Olympics in Los Angeles. The Men won the Gold, and the Women the Silver. In 1986, the Women’s Professional Volleyball Association was for med. These are just few accomplishments and impacts volleyball had. Volleyball is beginning to become one of Americas, and the world’s elite and popular sports. Ironically Basketball and Volleyball were created no more than 30 minutes apart and in the same time period. Today volleyball is one of the most popular team sports in the world and is still growing, though obviously professionally  speaking; it’s still not as popular as sports such as association football, Baseball, Basketball, American Football, or the like. However, the Federation International de Volleyball claims that it is currently the world have most played team sport. Volleyball is growing and will always continue to do so. Bibliography Mass Moments, . â€Å"Holyoke Man Creates volleyball.† www.masmoments.org. Mass Moments.org. Web. 20 Feb 2014. . Today I found out, . â€Å"February 9th: William G. Morgan Invents a Game Called Mintonette that is Better Known Today as Volleyball.† www.todayifoundout.com. TodaIfoundout.com. Web. 20 Feb 2014. . History of volleyball, . â€Å"History of volleyball.† Vball.com. N.p.. Web. 20 Feb 2014.

Fragrance Marketing Plan

DEDICATION/STUDENT BIO: EXECUTIVE SUMMARY: MISSION STATEMENT: Blossom Beauty is all about empowerment. Our tag line ‘let your inner beauty grow’ perfectly encapsulates the purpose of our brand. That is, to the let the natural beauty of young women flourish and grow, as they grow. At Blossom we believe that makeup shouldn’t be about covering up imperfections or looking like someone different, it’s about learning how to enhance what you already have. At Blossom, our mission is to provide young women with natural cosmetic and skin care products that will magnify their true beauty. We also aim to empower our Blossom beauties by providing them with guidance in using our products. † PART I: RESEARCH BACKGROUND HISTORICAL RESEARCH: In ‘Hope in a Jar: The Making of America’s Beauty Culture’ (1998), a study on the evolution of cosmetic use, Kathy Piess explains that leading up to World War I, the use of makeup was viewed as immoral and ofte n linked to prostitution (p 134-167).However, the end of the war saw the movement of women into the workplace and the widening acceptance of cosmetic use, as Piess states ‘a democratic vision of beauty began to break down traditional representations of women’ (ibid. ) This uprise challenged male perceptions of the time, as demonstrated by a quote from Alain Rustenholz’s ‘Make Up’ (2003), ‘For the working woman, beauty has become the leading guarantee of efficiency†¦ In earlier days, only a husband or a lover had rights to a woman’s beauty.Today, she is beautiful for everyone†¦ A woman’s beauty is an essential element of the daily performance that the century has put on for itself in the working world’ (p 70. ) Piess goes on to clarify that the increasing use of cosmetics represented a sense of freedom and individuality felt by women. ‘Makeup was no longer just a sign of a vanity, but a true expression of fem ininity’ (p 134-167. ) The social acceptance of cosmetic use meant that feminine beauty and consumption would become intertwined. KelleyMassoni points out in ‘Fashioning Teenagers: A Cultural History of Seventeen Magazine’ (2010) that women began to purchase beauty products as a means to self-fulfilment and social acceptance, and this subsequently influenced the mindset of adolescent women (p 18. ) According to historian Lizbeth Cohen in ‘A Consumer’s Republic: The Politics of Mass Consumption in Postwar America’ (2008), after World War II women were viewed as the ‘consumers’ of society and advertisers pursued this idea by targeting younger women as a way of influencing spending habits early on (p 105. Throughout the 1950’s, 60’s and 70’s, cosmetic manufacturers targeted the seemingly endless teenage market. In ‘Hope in a Jar’ (1998) Piess explains that brands like Covergirl, Maybelline, and Revlo n all ‘created beauty images that meshed closely with the ways high school students themselves classified girls into cliques and codified their evolving sense of personality’. By the mid 60’s, teenage girls, who comprised 11% of the population had bought nearly one-quarter of all cosmetics and beauty preparations (p 134-167. While the teen girl market was burgeoning, Piess adds that during this time, children were largely off-limits. Eye shadow and rouge were considered improper for young girls and advertising was targeted towards parents rather than children. By the 1980’s and 90’s, however in America and Europe, cosmetics were designed for and marketed to ‘tweens’ (girls between childhood and teen years) and then to children as young as three. The practice of encouraging young children to learn how to apply makeup has not developed without controversy.Cosmetic ingredients were largely unregulated in the US until the 2000’s, lea ding some critics to question the safety of cosmetic products, while others believe that such products force children to grow up too fast, or undermine their self-esteem. However, with a movement into natural cosmetic and skincare products in the last century, teens may be able to transition into the world of beauty in a healthier way. * Cohen, L. (2008)  A Consumer's Republic: The Politics of Mass Consumption in Postwar America. Knopf Doubleday Publishing Group, p. 105. * Massoni, K. (2010)  Fashioning Teenagers: A Cultural History of Seventeen Magazine.California: Left Coast Press, p. 18. * Piess, K. (1998)  Hope in a Jar: The Making of America's Beauty Culture. Pennsylvania: University of Pennsylvania Press, p. 134-167. * Rustenholz, A. (2003)  Make Up. London: Hachette Illustrated, p. 70. LITERATURE REVIEW: ‘Blossom Cosmetics’ sells 100% natural cosmetic and skin care products directed towards teens and tweens. This literature review will cover the history o f cosmetic use by women and teens, what goes into marketing to this age group and the representations of femininity and adolescence in media and marketing.The review will give an overview of the Australian cosmetics and toiletries industry, the intentions behind consumer purchase of natural products, and the advantages and disadvantages of natural and chemical-based products respectively. In order to define a gap in the market, this review will also give insight into current trends appealing to the teen and tween demographic of Australia and how teens are responding to cosmetics today. The sheer influence media and celebrities have on young people is explained in â€Å"Advertising to Children†.Marcia Amidon Lusted states that since the early 1980’s, advertisers have discovered children and teens make up an enormous market. One market-research group estimated that U. S teens spent more than $159 billion dollars in 2005. Amidon Lusted goes onto discuss some of the ways c ompanies cater to this tough market of teens. KAGOY or ‘Kids are Getting Older, Younger’ refers to the way that kids today are identifying themselves with the adult world at earlier and earlier ages.One of ways marketers react to this social change is through the strategy of ‘tweening’, the marketing of products that were once thought suitable for teens to younger and younger kids (Amidon Lusted, 2009, p 35-40). Through analysis of the August 2012 issue of ‘Girlfriend’ magazine – an Australian publication directed at teen girls, current trends appealing to this young demographic are revealed. With teen role model and burgeoning actress Emma Stone on the cover, the issue features articles like ‘hot Aussie bands to add to your playlist, 95 ways to keep warm this winter and why quiet girls can come first’.Style inspiration is heavily drawn from youthful celebrities like Elizabeth Olsen and Kate Bosworth, and posters feature the actors and actresses from recent blockbusters like ‘The Hunger Games’. Most interestingly is an article called ‘The Business of Beauty’, which praises natural beauty and promotes self-esteem for young girls (Girlfriend, 2012). Murphy’s â€Å"New Girl Order: Youth, Gender, and Generation in Contemporary Teen Girls' Media† also examines how the young women of Generation Y in particular, have become a key market for media industries.The book analyses various marketing campaigns, but most interestingly is that of 90’s cosmetic brand Flygirl. The analysis concludes that the campaigns careful balance between the importance of external appearance and the development of inner strength is necessitated by the shared characteristics of this generation. Through further analysis, â€Å"New Girl Order† explains that girl-focused media promotes conformity while simultaneously flattering the teen girl demographic with messages about the importa nce of their individuality (Murphy, 2008).While cosmetic brands are faced with the challenge of tapping into the psychology of teenagers, they are also confronted by the parents of this market. â€Å"Children’s Market – Doing It for the Kids†, an article written for the Cosmetics Business website by Julia Wray discovers how brands are appealing to both parents and children. Consumer analyst for Mintel, Ricky Lakhani explains, â€Å"due to added work pressure and lifestyles becoming more hectic, women are delaying starting their families until later in life, which is having a bearing on their ability to spend more on products for their children†.The article explains that unlike the teens they will become, the tween market doesn’t desire to be treated like adults, but they won’t suffer being babied either, and now the beauty world is starting to take note of this emerging demographic. Pacific World Corp and Walmart caused a stir when they anno unced their new line GeoGirl, a makeup brand for 8-12 year olds. The states that it is likely that similar offerings will hit store shelves in coming years as brand owners seek to engage with this potentially lucrative market (Wray, 2011).An article written by Felicia Kamriani for Hollywood Weekly discusses the ways teens and tweens are responding to cosmetics today. Young girls use makeup as a form of expression of their individuality and independence, but also because they have an inherent desire to feel accepted and liked. Marshal Cohen, NPD Group Chief Industry Analyst is quoted in the article saying â€Å"†¦ tweens make the decision to purchase based solely on brand recognition – they have a strong desire to fit in and be ‘just as good as’ their peers.While the teen market uses style as their indicator of fashion acceptance, the tween market uses brands†. Many teens and tweens are following the eco-natural trend, wearing lighter, barely-there mak eup. Today, more cosmetics companies are focused on developing safer products free from toxic substances (Kamriani, 2008, p 10). An overview of the Australian cosmetics and toiletries industry from Austrade reveals that there is room for the introduction of natural products in particular. The Australian cosmetic and toiletries industry has domestic sales of approximately A$5 billion per annum.Australian products achieve global success because of their reputation for being clean and green. We are also known for our natural and organic products. There is currently a growing demand worldwide for natural skincare and body products and Australia has the advantage of already being recognised in this sector of the market (Austrade, 2009). But why the push for natural products? Chen’s evaluation of the â€Å"Effectiveness of the Natural Cosmetic Product Compared to Chemical-Based Products†, discusses the advantages and disadvantages of the natural cosmetic and the chemical-bas ed product respectively.A survey conducted for this study revealed that out of the 87% of people that actually used cosmetics, 94% believed that chemical-based cosmetics would cause side effects. Natural cosmetics are made from raw materials, less harmful to the earth, and less harmful to the skin. However, natural cosmetics may contain plant-derived materials benefice to microbial growth and only a few preservatives, if any at all, which means a shorter shelf-life. Chemical-based cosmetics incorporate synthetic materials which achieve desired results quickly, but often at a cost.According to a study by the North American Contact Dermatitis Group, preservatives are the second most common cause of allergic and irritant reactions to cosmetics (Chen, 2009). â€Å"Consumer Purchase Intention for Organic Personal Care Products† examines the effects of consumer values and past experiences on the purchase intention of organic products. As part of the study, an online survey was cond ucted with 207 panel members. The results indicated that environmental consciousness and appearance consciousness positively influence toward buying organic or natural cosmetic products.The study suggested that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety and affordable prices to increase the sale of organic and natural personal-care products (Kim et al, 2011). Based on this preliminary research, I have found that there is a definite gap in the market and a desire for natural Australian-made cosmetics. There is clearly a level of concern from the parents of the teens and tween that are so strategically marketed to and to succeed as a brand, Blossom would need to achieve the ‘cool factor’ for the tween/teen demographic to respond.However, to fully understand this target market and the objectives and strategies of competing cosmetic brands, primary research, including surveys, focus groups and ethnographic studies must be carried out. * Amidon Lusted, M. 2009. â€Å"Advertising to Children†. ABDO Publishing Company, Minnesota. p 35-40. * Girlfriend Magazine. 2012. [ONLINE]. Girlfriend Magazine. August Issue. Retrieved from:http://au. youth. yahoo. com/girlfriend/blog/galleries/g/-/14415833/2/august-2012-girlfriend-mag-sneak-peek/ * Murphy, C. 2008. â€Å"New Girl Order: Youth, Gender, and Generation in Contemporary Teen Girls' Media†.UMI Dissertation Publishing. * Cosmetics Business (2011)  Children's Market – Doing It For The Kids. [online] Available at: http://www. cosmeticsbusiness. com/technical/article_page/Childrens_market_doing_it_for_the_kids/61075. * Kamriani, F. 2008. â€Å"Teens and Cosmetics: It's Not Like It Used to Be†. Hollywood Weekly, Iss. 10 p. 10. * Austrade. 2009. Cosmetics and Toiletries Overview. [online] Available at: http://www. austrade. gov. au/Cosmetics-and-Toiletries-overview/default. aspx * Chen, Q. 2009. â€Å"Evaluate the Effectiveness of the Natural Cosmetic Product Compared to Chemical-Based Products†.International Journal of Chemistry, 1 (2), p. 57-59. * Kim, H. and Chung, J. 2011. â€Å"Consumer Purchase Intention for Organic Personal Care Products†. The Journal of Consumer Marketing, 28 (1), p. 40-47. TARGET MARKET RESEARCH: In researching the target market of Blossom Beauty products, I designed two surveys, one for 10-16 year old young women and one for parents, and mothers in particular. The results of each survey indicated that all participants in the 10-16 year old group had been using cosmetic and skincare products since the ages of 10-14.In contrast to this are the survey results from the group of mothers, which indicated that participants had started using cosmetic and skincare products from the ages of 13-20. This demonstrates that a shift in the social acceptance of youth cosmetic use has created a potential gap in the market for such a product. On asking the 10-16 year old participants how they learnt to apply makeup, the majority revealed that it was their mother/family members that had taught them, with friends and personal experimentation following closely behind.This shows that family members, in particular mothers, are most influential in cosmetic-related decisions for this age group. 10-16 year old participants chose Clinique, Maybelline, MAC, Chi Chi, Bloom and Natio as their favourite beauty brands, while parent participants chose Ponds, Australis, Bonne Bell, Clinique and Bobby Brown as their favourite beauty brands during ages 13-20. When asked what kinds of cosmetic and skincare products they used when they were younger, the majority of these participants chose eyeliner, eye shadow, lipstick, mascara and powder, and few skin-related products, mostly from skincare brand Nivea.This contrasts with the majority of 10-16 year old participants who chose mascara, lip gloss/balm and light foundation as their preferred products. These makeup products are much l ighter than those used by their mothers when they were teens, revealing a change in product use and commonly used brands. In terms of skincare, 60% of the 10-16 year old participants carry out a daily skincare routine, that involves a cleansing or exfoliating face wash, toner and moisturiser, with most favoured brand, Clearasil. Whilst the above graph shows that 66. 7% of the 10-16 year old participants use makeup products everyday, 86. % admitted to not owning any natural cosmetic or skincare products. This reveals that there is a gap in the market for natural beauty products that are designed for everyday use. When asked which celebrities they considered most physically attractive, participants chose teen TV stars like Mischa Barton, Leighton Meester, Blake Lively and Selena Gomez, fashion icons like Lily Allen, Alexa Chung and Kate Bosworth and ‘teen heartthrobs’ including Justin Bieber and Zac Efron. These celebrities are portrayed as stereotypically ‘prettyâ €™ and desirable, reflecting the sheer influence the media has on teen perceptions of beauty.The above graph shows that 64. 7% of parent participants would expect to pay between $10 and $20 for their daughters’ beauty products. 52. 9% of participants would purchase their daughters beauty products from department stores, followed by 41. 2% who would purchase them from beauty-specific stores like Priceline, as shown in the above graph. When shopping in the beauty/hygiene aisle of the supermarket, 88. 2% of parent participants and only 40% of 10-16 year old participants indicated that they would be more attracted to light, clean coloured packaging in white or silver. In contrast, the results showed that only 11. % of the parent participants compared to 60% of 10-16 year old participants would be attracted to bright, loud coloured packaging in red or pink. 76. 5% of parent participants would allow their daughter to wear makeup every day, and 58. 8% believe it is appropriate f or young women between the ages of 10 and 16 to wear makeup, however, a strong 41. 2% believe it isn’t. Through analysis of these survey results, primary and secondary target market characteristics have been identified. Blossom’s primary target market of teens and tweens between the ages of 10 and 16 are inexperienced with cosmetic products compared to their mothers as teens.They are interested in using makeup, and require skincare products, but their mothers and family remain highly influential in their beauty-related decisions. The media, however, is also extremely influential in the decisions of this age group and a certain perception of beauty and what is considered attractive is based around current celebrities. The mothers of 10-16 year olds who make up Blossom’s secondary target market are key consumers as they are the ones who purchase their daughter’s cosmetic and skincare products.These mothers want natural products for their daughters, but at a n affordable price. This target market won’t pay more than $20 and expect to find these beauty products where they might buy their own. PART II: MARKETING INTRODUCTION: MACRO & MICRO ENVIRONMENTAL ANALYSIS POLITICAL: The Advanced Association of Beauty Therapists (AABTH) have reported that as consumers are becoming increasingly wary of potential toxicity in cosmetics and toiletries, market segments offering fragrance-free products made using natural ingredients and essential oils are likely to record strong growth.While natural beauty products are in demand, there are strict guidelines based on the labelling of these products. The Australian Competition and Consumer Commission enforce the labelling of cosmetic products under the Competition and Consumer Act 2010. There are mandatory labelling requirements for the labelling of cosmetic products manufactured in, or imported into, Australia. Ingredients, including colour additives, fragrances and perfumes must be listed on the co ntainer or the product itself. ECONOMIC:Blossom is primarily targeted towards young women between the ages of 10 and 16. However, as this market is often still financially dependent on their parents, we must take the pricing of our products into careful consideration. Many believe that the cosmetics industry is a recession proof market because history has shown that women continue to spend on items that have the ‘feel good’ factor and represent ‘value for money’, but in the case of spending money on children, we must consider how the recession has affected parents. REFERENCE) SOCIAL: The AABTH have also reported that there has been continued growth in the youth segment (the teen and tween boom), which is thought to account for roughly 20 per cent of the overall cosmetics and toiletries market. It is believed that manufacturers and marketers may develop an increasing array of youth products that mimic their adult counterparts. Whilst the market for youth-foc used cosmetics is booming, there is a great deal of controversy surrounding the selling of make-up to young women in particular.Young girls are constantly influenced by a dominant message about physical appearance equating with worth and it has been shown that an over-emphasis on looks and attractiveness leads to negative body image, disordered eating, depression, anxiety and low self-esteem. While some cosmetic companies are setting unrealistic standards of beauty for their customers, Blossom is based on the idea of natural beauty and the empowerment of young women. The Blossom Mentor Program for young women without role models is evidence of our efforts in fighting for a better result.TECHNOLOGICAL: Recent studies have shown that 93% of teenagers 12-17 are online—the largest percentage of any age group, 73% of teens are on social networking sites and 75% of them own a mobile phone. The constant growth and popularity of technologies like the internet and mobile phones, combi ned with the immense influence the media has on young people is staggering. With such an online presence and a truly transient nature, it’s crucial for Blossom to tap into this younger generation of technology-savvy teens to remain current. COMPETITOR ANALYSIS:COMPETITOR 1: Bloom Cosmetics Bloom is an Australian beauty brand, based on Melbourne that was founded in 1993 by Natalie Bloom. According to the brand’s website, Bloom was born from Natalie’s packaging design hobby, which turned into a business and eventually a brand. The Bloom product range originally included Essential Oil Blends, Massage Oils and Aromatherapy Lip Balms and now features over 350 products including colour cosmetics, an 80-shade nail polish range, the Australian-manufactured Bloom Organics range and a diffusion range ‘b collection by Bloom’.Bloom is now an internationally recognised beauty brand and stocked across the globe (Bloom Cosmetics, 2011). Product| EYES * Shadows * L iners * Mascara * Brow liners/gelsLIPS * Lipstick * Stains/tints * Gloss * Lip liners * BalmsFACE * Foundation * Tint * Concealers/highlighters * Primer * Bronzing * BlushTANNING/BRONZING GELS/CREAMSNAILS * Polish * Accessories e. g. files, removerSKIN * Organic body care & skincare * Organic accessories e. g. owels/bagsACCESSORIES * Wipes, sharpener, bags & brushesSince 2000, each Bloom product has featured the playful yet sophisticated ‘Miss Bloom’ illustration, contributing to the youthful sensibility of the brand. | Price| The price point of Bloom cosmetics ranges from $10 for accessories, $20-$30 for lip, eye and nail products, and up to $40-$50 for body care, skin care and face products. This is a higher price point in comparison with competing brands. | Place| Bloom products are available from the Melbourne flagship store, Myer, David Jones and Target department stores as well as online. Promotion| * Bloom blog * Facebook * Twitter * Youtube * Email subscription * Competitions * Collaborations * Children’s Hospital Foundation | People| * Specific selection of trained staff knowledgeable in beauty products in department & flagship stores. | STRENGTHS| * Huge product range * Multiple collaborations * Series of awards won * Internationally recognised/stocked * Organics & diffusion ranges * Charity support – corporate citizenship| WEAKNESSES| * As a ‘youthful’ beauty brand, selling tanners & heavy makeup doesn’t set healthy example for young people. Quite expensive for young people & parents in comparison with competitors e. g. Kit, Maybelline, GeoGIRL * Lack of information online| OPPORTUNITIES| * A ‘youth focused’/cheaper diffusion line or collaboration * Expansion and growth of international presence| THREATS| * Negativity from parents * Competition from competing international cosmetic and skincare brands. | COMPETITOR 2: GeoGIRL CosmeticsGeoGIRL is an American beauty brand; selling ‘natu ral’ cosmetic and skin care products in recyclable packaging for 8-12 year old girls. The GeoGIRL website explains that the brand was launched in 2011 by US department store Walmart. GeoGIRL products are ‘natural’, affordable and ideal for young, sensitive skin. The 69-piece GeoGIRL line features blush, mascara, face shimmer and lipstick. Each GeoGIRL product comes with directions (GeoGIRL, 2012).Product| EYES * Shadows * Pencil * Mascara * Brow gelLIPS * Gloss * Balm * Shine * TreatmentsFACE * Concealer * Tint * Powder * Blush/shimmerSKIN * Cleanser * Toner * Moisturiser/refresher * Remover * Body mist| Price| The price point of GeoGIRL cosmetics ranges from USD$4 to USD$6, relatively low in comparison with competing brands. | Place| GeoGIRL cosmetics are available online at www. drugstore. com. | Promotion| * Facebook * Youtube * ‘Green tips’ – association with environmental consciousness * Charity link – animal shelters & endangered wildlife * Media e. . US magazines – Seventeen, Marie Claire & Teen Vogue * Music video * Membership & competitions| People| * GeoGIRL has a FAQ page dedicated to concerned parents, which explains the monitoring of personal information & accounts by trained staff members. | STRENGTHS| * Wide range of media coverage * A percentage of profits go to voted charities * How-to and music videos * ‘Parents’ section of the website that addresses any concerns about the GeoGIRL products. * Customers can also sign-up to become a GeoGIRL to share their ideas online. WEAKNESSES| * Only available online from a participating website called ‘drugstore. com’ * Pricing for the products doesn’t exceed $6 US dollars, portraying a cheap or low-quality brand image * The brand is only available to an American market * Website is inconsistent and some parts are missing| OPPORTUNITIES| * Expansion to an international market * Distribution into bricks and mortar stores * Further brand extensions or collaborations| THREATS| * Competing global brands * Negativity from parents & industry |While Blossom Beauty will offer a smaller product range in comparison to Bloom and GeoGIRL, the price point will be higher than that of GeoGIRL to portray an image of quality and to cover costs, but lower than Bloom to remain affordable. Blossom will only be available to an Australian market to begin with, but may expand globally to compete with brands like Bloom. Blossom will focus on youth-appropriate products and promotion like GeoGIRL but will maintain a sophisticated appearance and reputation like Bloom. Bloom Cosmetics (2011)  Our Story. [online] Available at: http://www. bloomcosmetics. om/cms-home/bloom-story. phps. GeoGIRL (2012)  About GeoGIRL. [online] Available at: http://geogirl. com/about. SITUATIONAL ANALYSIS: STRENGTHS: * Blossom Beauty produces 100% natural skin care and cosmetic products for everyday use * Each product comes with a set of direc tions * Blossom has recruited a famous female celebrity ambassador to represent the brand * We support young women without role models with our Blossom Mentor Program * Blossom aims to collaborate with a major teen fashion brand * Our product is available online, in department and beauty-specific stores WEAKNESSES: Blossom will only be available to the Australian market to begin with * We may have to produce offshore to remain competitive and cover costs * We are yet to achieve any media coverage OPPORTUNITIES: * A focus on planet-friendly, cost-efficient packaging * Growth of customer base, with sustained loyalty past teen/tween years * Brand extensions into fragrance, body and hair care THREATS: * Lack of control if manufacturing offshore * Risk of over-pricing products * Competing brands with established reputation and brand extensions * Negativity from parentsMARKET OVERVIEW: OBJECTIVES & STRATEGIES: Objectives| Strategies| * Position Blossom as a leading skincare and cosmetics brand, dedicated to the welfare of young women * Push the visibility of Blossom in the market through strategic promotional efforts| Work with PR team to form a strong concept and consistent brand message communicated through campaign shoot to be featured in Dolly/Girlfriend magazines, buses, billboards and online 2-3 months before line is released. * | Develop relationships with department stores e. g. MYER and David Jones, as well as beauty-specific store e. g. Priceline for distribution by June/July. | * | Launch line through event, coinciding with International Women’s Day in June/July – focus on mother-daughter relationship. | * | With the assistance of web expertise, develop e-commerce website by June and maintain consistent brand message in social networking via Facebook, Twitter, Instagram, Tumblr and Pinterest. * Diversify Blossom from competitors * Achieve a positive reputation through association|   Identify key Australian female celebrities who are viewed as positive role models and represent the values of Blossom and reach out to them to secure a brand ambassador by early 2013. | * | Kick start Blossom Mentor Program and design school workshops by August. Connect with The Butterfly Foundation charity, work with PR team to publicise the program e. g. magazines, internet and POS promotion and get brand ambassador involved. * Build a loyal customer base that transcends teen years| Align Blossom with youth-focused fashion destinations, online or in-store e. g. Factorie/ASOS etc and collaborate on a line as a goal towards the end of the year. | * | Research growing market and move into brand extensions by the beginning of 2014, branching out into fragrances, bath & body or haircare. | TACTICAL MARKETING PROGRAMS: PRODUCT: The Blossom Beauty range will consist of one cosmetic line and one skin care line.The all-natural cosmetic line will focus on the ‘basics of natural beauty’ and will be made up of lip glosses, balms and ti nts, mix and match eye shadows, mascara, easy-to-use eye liner and eye crayons, mineral blush and cheek tint, mineral powder and tinted moisturiser, as well as a variety of makeup related tools including brushes, a case, mirror, sharpener and eyelash curler. The 100% natural skin care range will also be focused on the essentials, with a cream cleanser, exfoliating facial scrub, nourishing moisturiser, toner and acne serum.Cosmetic and skin care products will look and smell delicious in feminine coloured packaging and each will come with a brief set of instructions on how to achieve the desired result. PRICE: Blossom beauty products will be priced anywhere between $15 and $30. This price point is slightly lower than competing brands to keep it accessible for teens and affordable for their parents as a secondary target market. The price may seem higher than other teen-friendly beauty products but only to cover the costs of natural ingredients and product tie-ins. PLACE:Blossom product s may have to be manufactured offshore in order for the brand to remain competitive. The products will be packaged in Australia and distributed to major department stores like Myer/David Jones, in beauty-specific stores including Priceline and online from our e-commerce website. PROMOTION: Much like other well-known cosmetic brands, Blossom will have a strong commercial presence. Blossom advertisements will be featured in print media (e. g. Dolly and Girlfriend magazine) and outdoors, on billboards and on buses. Each advertisement will feature bright natural colours, youthful imagery and our brand ambassador.Blossom has chosen these promotional tools in order to connect directly with teens, tweens and their parents. That is why the brand will also maintain a strong online identity through social networking sites like Facebook and Twitter and the Blossom website that will include how-to videos, interactive quizzes and games, competitions and brand information. Blossom will also be pr omoted through collaborations with online and bricks and mortar shopping destinations and its Mentor Program for young girls. Each promotional method reinforces the brands message of the positivity of natural beauty and the empowerment of young women.PERFORMANCE ANALYSIS: FINANCIAL: Month| Objective| Budget| Jan-Feb 2013| Brand ambassador chosen|   | | Market research conducted| $6000 for focus groups$300 per personal interviews – 6 interviews to represent different ages within target market – $1800| | Workshops designed|   | March-May|   Campaign shoot| $20,000| |   Promotional activity| Outdoor – Bus/Billboard: $20,000Magazine: $25,000| | Website design| $10,000-$20,000 to build website10% of cost to build website per month for website maintenance| | Cosmetic and skin care line manufactured| $20,000| June-July| Launch event| $20,000|