Essay About Influence of Advertising on My Life

Influence of Advertising on My Life Modern person has nowhere to hide from advertising in urban surrounding. When you go into any street, your eye automatically catches several advertisements and you get distracted from your thoughts and start thinking over their content. When you go somewhere by bus or metro, advertisements are also around you, and in these circumstances you pay even more attention to them, as you have more free time and usually don’t have any serious matters to think over. When you return home and turn on the TV – here it is again, interrupting the most interesting moment in the movie. Many people complain that advertising becomes more and more obtrusive and it even seems to them that they are being manipulated by some ads. To my mind, this problem is rather exaggerated as a lot of other issues. Everything depends on how you conceive it, which is why I try not to think of anything as a big problem, but rather perceive it as a challenging obstacle I have to overcome. Thus, instead of complaining, I consider advertising to be a friend of mine, which helps me to entertain while I go to work or somewhere else; helps me to find some necessary information; makes me laugh at some unprofessional and ridiculous designs; urges me to think what better variant I could propose for the given kind of service myself. And there are plenty of other positive moments which can be derived from advertising. The main thing is the will to find them. To sum up, there are

Ap World History Units 1-3 Study Guide Essay - 4374 Words

Unit One 1. Consequences of the Neolithic Revolution didn’t include * End of hunting-gathering societies 2. Most scholars believe that, during the Paleolithic Age, social organization was characterized by * A rough social equality 3. The earliest metal worked systemically by humans are * Copper 4. The spread of the Bantu-speaking peoples over southern Africa can be best explained by their * Knowledge of agriculture 5. Characteristics of complex civilizations * Specialization of labor * Trade and cultural diffusion * Written languages * Complex political order and power 6. Evidence proves that the Mesopotamians * Traded extensively with peoples as far†¦show more content†¦* Zero 33. The ultimate source of wealth in any agricultural society is * Land 34. This passage from the Upanishads explain what Hindu concept? â€Å"According as a man acts and walks in the path of life, so he becomes. He that does good becomes good; he that does evil becomes evil.† * Karma 35 . Which early Mesopotamian ruler believed that the gods had chosen to â€Å"promote the welfare of the people†¦ (and) to cause justice to prevail in the land†? * Hammurabi 36. During the time of the Aryans the Indian political landscape was characterized by * A series of small kingdoms 37. Contributions of the River Valley Civilizations * Metallurgy in agriculture, welfare and art * The wagon wheel * Written forms of communication * The calendar and the 60-second minute 38. What two River Valley civilizations are most alike as far as their use of regionalism and the decentralization of political power? * Olmec and Chavin 39. Confucian social order * Loyalty to the ruler * Filial obedience to one’s father * Respect of younger brother to older brother * Respect of husband to wife 40. Women were important contributors to the agricultural revolution because they were likely the * Gender who gathered edible plants and grew various grains 41. 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A Crude Awakening the Oil Crash Free Essays

A Crude Awakening: The Oil Crash A majority of North Americans depend on oil, unaware of an inevitable oil shortage that threatens to collapse our industrialized nation, in the foreseeable future. If we continue ignoring our dependence on oil and not realizing its significance in almost every part of our lives, it will be the end of our society, as we know it. The documentary A Crude Awakening: The Oil Crash focuses on exposing an imminent problem. We will write a custom essay sample on A Crude Awakening: the Oil Crash or any similar topic only for you Order Now Revealing that our dependence on oil and insatiable consumption of it threatens to exceed supply, namely focusing discussions on the peak oil theory. The film establishes that oil is a precious, non-renewable, free source of energy that we use for almost everything. The movie illustrates that oil is a catalyst for war and often holds more power than money. The film explains the peak oil theory and provides evidence of our obvious slump in oil supply versus our unquenchable demand for cheap energy. The film concludes that alternative sources of energy are â€Å"band aide† solutions at best and that ultimately if we continue down the path we now tread, without researching alternative sources of energy, life, as we know it will be unsustainable. The directors of the film are successful in creating a convincing argument. Accomplish this by incorporating interviews with professionals whom are specialized in this area; also, the film has obvious emotional appeal using persuading imagery to influence the audiences emotions, and by developing a logical organization of the documentary. Throughout the film, the directors use various expert sources, ranging from professionals in the oil industry, to government officials to university professors. The directors’ post each sources title, causing instant credibility, because the information is from highly qualified sources in the oil industry. These professionals relay their messages in a unpretentious way. Allowing viewers to identify with them, where in some instances these authority figures may seem â€Å"superior†, and not be as trusted. They even describe their own fears and uncertainties regarding the issue, further bridging their connection and commonality with the audience. They make a point of not pretending they know the outcomes of the predicament, providing evidence so the audience can make an informed decision for themselves. The directors make the issue personal by using emotional impact with graphics, exaggerating their point. The directors’ choice to illustrate images of towns that were once flourishing communities, but now are baron wastelands, makes for a powerful representation. These towns once incredibly oil prosperous, now inhabitable and futile, makes the unfathomable real. It is a great tool used by the directors playing on the emotions of the audience, as the images speak for themselves. The directors portray the looming issue as having no apparent positive outcome, never â€Å"sugar coating† the evidence. Leaving the viewer with a â€Å"now what? † sentiment. I believe that this creates a sense of urgency and a powerful message that might encourage the audience to look to rectify the situation themselves. The film encompasses the idea of no hope for the future, unless research of alternative energy sources is initiated, resonating a strong message that serious action must be taken. The directors employ a logical structure throughout the film, making it easy to understand and follow. The film presents infinite support, good pace and great editing explaining how peak oil will affect the nations of the world. The film follows a logical pattern, progressing from past, present to future, making it easy to follow, and making a dramatic effect. As mentioned earlier, the directors’ post the interviewees names and titles throughout the film and use a variety of evidence. This foundation of support makes a concrete argument, causing the viewer to follow the linear structure effortlessly. The film is organized under logical segments, providing a mental break between sections. These breaks are important for allowing the viewer to ponder what they have just observed. This is imperative to not overwhelm or scaremonger the viewer; rather letting them reflect and consider the evidence throughout the film. The film was successful in convincing the audience that the issue of peak oil should be at the forefront of your consciousness, and that our insatiable dependency on oil will accelerate the fall of the epoch of cheap energy, causing our industrialized societies to become unsustainable unless we do something to repair the problem. The directors’ arguments appeal to the viewers due to the number of credible sources, the use of emotional appeal and by the great use of logical organization. How to cite A Crude Awakening: the Oil Crash, Papers

Advertisement Issued By Mojo Beverages Ltd-Samples for Students

Questions: 1.Advise Mojo Beverage, explaining applicable legal principles and citing relevant authorities. 2.Advise Livestock Brokers as to the rights and liabilities of the parties in the light of the Commercial Interactions taken place between them. 3.Presume Livestock Brokers sent the fax on 14 June but because of a transmission error Dorper Sheep Sellers did not receive it. Advise Livestock Brokers in this circumstances. 4.Advise Stuart, with reference to the relevant principles. Answers: 1.In this part of the assignment, the issue that arises on the basis of the facts given in the first question is if the advertisement issued by Mojo Beverages Ltd. is enforceable under the law against the company, keeping in view the rules of contract law and if Ben can enforce this promise against the company. This issue arises due to the fact that a promise had been made by Mojo Beverages Ltd. According to this promise, the company stated that it will give a price of $100,000 to any person who catches the fish named Lord Harry. This fish was tagged and released in the lake by the company. When this fish was caught by Ben, he wanted to claim the prize. However, the company told Ben that the amount of the price had been erroneously mentioned as $100,000, while actually the company meant $1000 as prize money. To sort out the issue mentioned above, it needs to be seen if the advertisement of the company was an offer under the contract law or if it was merely an invitation to treat. According to the principles of contract law, a significant difference exists between an offer an invitation to treat (Atiyah, 2000). It is provided under the contract law that when the offer is accepted by the other party, it results in the formation of a legally enforceable contract. On the other hand, generally the companies engage in a lot of puffery in their advertisements. Therefore, in case of the claims mentioned in advertisements, it is not easy to point out responsibility (Beatson, Burrows and Cartwright, 2010). Therefore, usually advertisements are not treated as offers by the contract law. However in Carlill v Carbolic Smokeball Co. (1892) a different conclusion was made by the court. In this case, the issue was that an advertisement had been issued by the company. According to this advertisement, a r eward of 100 was announced if anybody contracted influenza even after using these smoke balls. In order to establish the serious intention of the company, 1000 were deposited in the bank. Mrs. Carlill also read the regarding this offer, made in the advertisement. She used the smoke balls according to the instructions given by the company still she contracted influenza. Therefore, she claimed the reward of 100. The company refused to pay the prize money. In its defense, the company claimed that the advertisement cannot be treated as an offer, but it was merely an invitation to treat. However, the court did not accept this argument. Therefore, it held that a valid contract existed between the parties. Regarding the argument of the defendant company that the contract was greeted with the whole world and therefore it was not possible to enter into a contract with the whole world, the court expressed the opinion that the contract was not formed with the whole world but only the offer has been made to the whole world. The contract would only be created with the persons who fulfill the requirements declared in the offer. In view of the rules of contract law that have been discussed above, in the present isssue also it can be concluded that the advertisement issued by Mojo Beverages Ltd. can be treated as an offer that has been made to the world at large. However, the contract will only be created with the person who succeeds in catching the fish, Lord Harry. Ben knew regarding the offer made by the company. Although there were certain rumors that the prize, stated in the advertisement, was mistakenly stated as $100,000, while in reality, the company had the intention of paying $1000. Even if the rumors were correct and the company indeed wanted to pay $1000 only as reward, but before Ben could know the reality, he had caught. The fish and claimed the prize money. In this way, Ben had completed all the requirements mentioned in the advertisement. As a result, a legally enforceable contract is formed between Ben and the company. Even if the advertisement amounted to the offer to the world at large, the contract would be produced only with the person who fulfills the stipulation stated in the advertisement. In this case, Ben fulfilled these conditions as he succeeded in catching the fish, Lord Harry. As a result, it can be stated that a valid contract is present between Ben and Mojo Beverages Ltd. Therefore, the company is bound to pay $100,000 to Ben. 2.In the second question, after considering the given facts, the issue arises if the letter of Dorper Sheep Sellers Pty Ltd was an offer. Similarly, it also needs to be decided if the rules of contract law allow Livestock Brokers to agree to this offer after six months. Generally, the issue of the formation of a contract between the parties is analyzed on the basis of offer and acceptance. Hence, a party makes an offer, and the other needs to accept the offer. This results in a legally binding contract between the parties. If the other essentials that are considered necessary for this purpose are present. In the same way, a significant role is played by the difference existing between offered an invitation to treat (Atiyah, 1990). To be treated as an offer, it has to be wnshoed that the party had the intention of being bound by the terms of the offer. The relevant case in this regard is that of Harvey v Facey (1893). Hence the facts of this case need to be discussed briefly. Harvey sent a telegram to Facey in which it was asked, "Will you sell Bumper Hall Pen? Telegram lowest cash price". It's reply, Facey stated that the lowest price for Bumper Hall Pen is going to be 900. Harvey stated that they were ready to buy Bumper Hall Pen at this price. The issue was if a contract has been formed between the parties. The Privy Council decided that a valid contract was not formed. Reason given by the court in favor of its verdict was that a direct answer was not given to the first question by Facey, in which it was asked if he was ready to sell. Therefore the court stated that the lowest price mentioned in the reply was the answer to requests for information. Hence it was not an offer. No evidence was presented to suggest that Facey intented its reply to be an offer. The contract law also states that once an offer has been made, such party can withdraw the offer at any time before its acceptance (Dickinson v Dodds, 1876). In case a particular deadline has not been decided by the parties to accept the offer, the law provides that the offer will be treated as being no longer available after the expiry of reasonable time. What can be treated as reasonable time depends on the contract's subject matter. After considering the rules mentioned above, in this case also Livestock Brokers informed that they are going to accept the offer. On the other hand, by this time Dorper Sheep Sellers had already sold the sheep to another party. Therefore, in this case, in view of the applicable rules, it can be stated that the letter of Dorper was an offer. But Livestock failed to accept the offer within reasonable time. In place of accepting the offer through mail, they sought more information when they sent a fax asking if the sale was to be completed on general terms. Such letter cannot be considered as the acceptance of offer. Therefore, when Livestock decided that it was going to accept the offer, the flock of sheep had already been sold to another party. As in this case, there was no contract created between the parties, Dorper cannot be prevented from selling the sheep to another party. 3.If it is assumed that Livestock Brokers have accepted the offer on 14th of June, and a fax was sent by them to Dorper by the facts could not be received by Dorper as a result of transmission fault, it needs to be stated in this case that the postal rule of acceptance does not apply in a case where instantaneous mode of communication has been used by the parties (Collins, 2003). In this situation, it is provided by the postal rule that the acceptance will be considered as complete when the letter of acceptance is placed in mailbox. However in this case, this rule cannot be applied and as a result, the general rule has to be applied. According to the general rule, the offer is considered to be accepted only when acceptance is conveyed to the other party. On these grounds, it can be concluded in this question that a contract was not present between livestock Brokers and Dorper. 4.It has to be seen in this question, if a part payment of debt can become good consideration in support of the promise of relinquishing the remainder sum. The relevant rule in this context is mentioned in Pinnel's case (1602). According to this rule, the part payment of debt cannot be treated as good consideration for the promise according to which the remaining sum is given up. This rule can be explained with the help of following example. If owes $50 to B, and a promise is made by B to accept $25 as the complete satisfaction of debt on due date, in such a case, B is not prevented by the law to claim the rest of the amount later on. Reason behind this rule is that A has not provided any consideration to support the promise made by B. Hence, A was already under contract to pay the full amount. A similar decision has been given by the court in Stilk v Myrick (1809). Another purpose behind this rule is to guard the creditors against economic duress on part of the debtors. The brief facts of this case are that Cole was in debt of 8.50 to Pinnel, which had to be paid on 11 number. On a request by Pinnel, an amount of 5.11 was paid to Cole. It was mentioned by Pinnel that this money was going to be the complete satisfaction of the debt. But later on Pinnel sued Cole for the balance amount. After going through the facts, it was decided by the court that the part payment made by Cole was not consideration. Hence, it was stated by the court that the agreement to accept part payment will be binding for the parties only if the debtor had supplied fresh consideration at creditors request. A relevant case is that of Foakes v Beer (1884). In this case, a judgment was obtained by Mrs. Beers against Dr. Foakes. Therefore, a request was made by Dr. Foakes, seeking some time to pay the amount. Under these circumstances, a promise was made by Beers. According to this promise, she assured that she was not take action if Foakes paid 500 at once and became ready to pay the rest of the amount in 150 installments. Foakes agreed and did the same. However, interest is also payable on judgment debts. Therefore, Mrs. Beers decided to claim interest. In this case, the House of Lords concluded that Mrs. Beers cannot be refrained from claiming interest. The reason given by the court in support of this decision was that consideration has not been provided by Foakes to support the promise made by Beers. Hence, it was decided that the promise could not be enforced against Beers. In view of the rules discussed above, it can be concluded that in the present case, the promise made by Westphalia Marts Pty Ltd. that it will accept reduced rent of $700 is not supported by any consideration. Hence, it can be concluded that Westphalia can claim the deficit of $300 from Stuart. Similarly the supermarket can also ask Stuart to pay rent at the rate of $1000 per week. Therefore, the advice is that the promise made by Westphalia, cannot be enforced against the supermarket because there is no consideration for supporting the promise. References Atiyah, P.S. (1990) Essays on Contract, Oxford University Press, New York Atiyah,P.S.(2000)An Introduction to the Law of Contract, Clarendon Beatson, J. Burrows A. and Cartwright, J.(2010) Anson's Law of Contract, 29th edn OUP Collins,H. (2003)Contract Law in Context4th Ed. CUP Case Law Carlill v Carbolic Smoke Ball Company [1892] EWCA Civ 1 Harvey v Facey [1893] UKPC 1 Foakes v Beer (1884) 9 App Cas 605 Stilk v Myrick [1809] EWHC KB J58 Pinnel's Case (1602) 5 CoRep 117a Dickinson v Dodds (1876) 2 Ch. D. 46